As we gear up for Black Friday and Cyber Monday 2024, it’s vital for businesses to stay ahead of shifting consumer behaviour. Our new infographic highlights the major trends set to shape this year’s shopping landscape.
Here’s a glimpse of what you can expect:
Although economic uncertainty lingers, shoppers are still planning to make the most of Black Friday and Cyber Monday. Some are even increasing their budgets this year. Our infographic dives into how different demographics are approaching spending, providing crucial insights to help you tailor your offers and promotions effectively.
Many shoppers are leaving their purchases until the last minute. This trend makes it more important than ever for brands to maintain agility and keep their marketing messages relevant and timely. Get detailed insights in the infographic to learn how to capture these last-minute buyers.
As digital shopping becomes increasingly dominant, a large portion of consumers still value a mixed shopping experience that includes both online and in-store channels. Our infographic explores the specific channels shoppers are gravitating toward this year, and how you can maximise your omnichannel strategy.
Loyalty programmes and personalised marketing efforts are playing a huge role in influencing shopper decisions this year. To drive sales and repeat business, understanding how personalisation impacts loyalty is crucial. Our infographic reveals what consumers expect from brands during Black Friday and Cyber Monday when it comes to offers and loyalty initiatives.
While multiple marketing channels influence purchasing decisions, one channel stands out as the clear leader in driving sales for Black Friday and Cyber Monday. Want to know which channel your customers are payingattention to the most? View the infographic to find out and get actionable insights for refining your strategy.
Consumers are particular about the types of discounts they prefer. To appeal to their expectations, your promotions must be well-communicated and tailored. The infographic provides detailed insights into which discount structures will resonate the most with shoppers this year.
In summary, Black Friday and Cyber Monday 2024 are set to be dynamic events, with new trends emerging around spending habits, loyalty, and marketing channels. To stay ahead of the competition, businesses need to be informed and ready to adapt.
Marigold, in conjunction with Econsultancy, surveyed 21,700 consumers across the US, UK, and France in July and August of 2024. Our new report ranks 200 brands on what matters most in building meaningful customer relationships, including personalisation, omnichannel experiences, trust and loyalty.
Marigold: where relationships take root.
