The pandemic has created a socially distanced reality. Consumers have settled into working from home, learning from home, and even socializing from the safety of their home. And that’s not going to change anytime soon, as 86 percent of consumers intend to maintain social distancing measures such as contactless shopping even after the pandemic is over.
No wonder companies are stressed about losing touch with their customers.
Basically, an entire five years’ worth of change has unfolded in fast-forward since the pandemic landed last spring. Most notably, the shift into digital channels – especially mobile devices – has accelerated beyond expectations.
Global smartphone use has climbed by more than 70 percent since the start of the COVID-19 situation. Mostly because phones help facilitate new solutions such as contactless payments, curbside pick-up, and real-time notifications on delivery status. Practically overnight, these features have become the status quo for consumers who depend on smartphones to serve as their compass, command center, and safety blanket during trips into the outside world.
For companies looking to engage in relevant, personalized interactions in the new reality, we have created a new whitepaper: The 2021 Selligent Mobile Marketing Guide. Available for download now, it delivers surveys and statistics on the new consumer environment and the key role played by mobile channels. The whitepaper also provides success strategies for aligning your digital marketing tools for the new kind of mobile experiences consumers have come to demand.
OK, we get it: maybe you don’t have time to read an entire eBook right now. So download it and read it at your convenience. But here’s a quick-start guide to bring your digital customer engagement to the next level, mostly with tools already implemented in your mobile marketing tech stack, including customer data platforms, push and text messages and omnichannel journeys.
Get a boost now by following these 5 Steps to Upgrade Your Mobile Marketing and Never Lose Touch with Your Customers:
There you have it! Now that smartphones are the lifeline to keep customers engaged in and out of their homes, follow these steps to get started on your new mobile-centric marketing journey. As 59 percent of adults now prefer to shop via mobile phone, remember that your company is always just a swipe away from landing that sale.
Ready to explore more? If you enjoyed this quick start guide, make sure to download the entire eBook The 2021 Selligent Mobile Marketing Guide for even more pro tips, industry statistics, and digital marketing strategies to stay connected to your audiences in this new reality.
Selligent Marketing Cloud is part of the CM Group family of brands.