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Selligent Global Connected Consumer Index

Today’s marketing leaders and professionals are expected to tackle critical issues like emerging technologies, personalization, and data privacy, alongside the constant pressure to drive business performance. With the stakes higher than ever, digital marketing leaders cannot rely on outdated approaches to their consumer engagement strategy.

It’s time to think differently and challenge the status quo, including how your company utilizes social media marketing, your privacy assumptions, and what personalization can and should feel like to consumers.

This white paper, the second edition of our Selligent Global Connected Consumer Index, provides insight into what consumers think today about personalization, privacy, social media, and emerging technologies – and how brands make them feel. We asked 5,000 consumers from around the world about their behavior and the tech trends that influence their brand interactions. What they told us will surprise and enlighten you – and impact your marketing.

Analyst reports