Within this release support for Control Groups has been provided within Selligent Marketing Cloud within Custom Journeys.
A Control Group Component has been introduced to enable the user to split their audience into a test and control group. The groups are defined by taking a sample either as an absolute number or a percentage of the target audience. Every contact that does not fall in a defined group will be in the remaining group. The test group(s) will get a specific message while the control group will receive no communication.
Although this is the default way of working, the Control Group Component does allow the marketer to send messages to any group in the audience, also the remaining contacts.
Control Groups support multiple contact levels, such as one-per company-level, household-level or an organization for instance. This is achieved by first grouping all contacts at the desired level, and then define a priority contact based on a variable (e.g. status, age, most recent purchase date, etc.). You can then target the priority contact with a specific message and all other remaining contacts with either an alternative message, or no message at all.
Text-Based Content Recommendations
Selligent Cortex AI now supports content recommendations beyond AI-powered product recommendations to support a wider range of use cases. For example, as a user, you may also want to suggest articles to a consumer based on their interests, and what they are looking at right now if you were a publisher.
Selligent Cortex AI now leverages an algorithm powered by Natural Language Processing (NLP) in order to make text-based recommendations. By analyzing keywords in the current text and comparing them with other articles in the catalog a match is determined, making individualized recommendations to the reader. Users wishing to leverage this feature can simply select the Text-Based Similarity algorithm when creating their Smart Content block.
Content Editor Enhancements
To make the design of a message easier and faster, a new option has been added to the Column properties, allowing users to decide and set upfront the default direction in which the content components should be added to the column. When multiple content components are added to a message, you can choose to add them vertically, one below the other, or horizontally, one next to the other.
Additionally, some changes have been made to the way rows, columns and components are displayed when designing a message. This improves the visualization in Design mode. Small changes have also been made to the icons that allow to move around components, delete them or access the properties.
Finally, it is now also possible to unselect a component, row or column by using the ESC button. This automatically closes the properties panel of the component, row, column.
Smart Audience Enhancements
A Smart Audience is created based on the selection of products you want to show to the consumer and the level of interaction expected for these products. When defining the filter that determines the selection of products, a Test button is now available allowing you to check if there are any products answering the filter criteria. If no products are returned as a result of the filter, then no Smart Audience can be calculated, and the filter criteria should be reviewed and adjusted accordingly.
Content Block Enhancements
An enhancement was made to Content Blocks in this release to support the variable “time”, for example: <sg:var name="time" type="time" value="" />
When this Content Block is used in a message, the marketer is presented with a time-picker when filling out the value for this variable.
Transactional Message Enhancements
Some interface changes have been made to the creation of Transactional Messages. At creation of a new message, the properties panel now contains a drop-down field to select if any type of specific data that will be used to personalize the message. Choose Transactional data to make this message available for Transactional Journeys leverage for personalization.
Data Management Enhancements
A number of data management enhancements were made within this release.
Data Import now supports the import from XLS and RSS sources. This capability already existed for Import Tasks has now been extended to Data Import.
List Usage view is now split to Group Usage per Type, such as Lists used in Journeys, Content, Data Source, Imports / Exports.
When selecting the email quality level for an audience list, it is now clearly indicated that no changes can be made to the settings of the email quality level itself. When selecting a level, the corresponding settings are displayed for information only.
In the Constraint Builder, It is now possible to use option list codes when the operator ‘one of’ is selected. This allows you to filter on fields with option lists and easily define the possible values for that field. The Constraint Builder also allows to filter on current Custom Event data. This allows you to filter incoming events and only trigger the journey for a selected set of events.
When a Data Sync has been set up for which no scheduling is defined, it needs to be started manually and when launched, it will be executed once. This behavior replaces the previous one, which launched the Data Sync immediately when no scheduling was defined.
Selligent Marketing cloud now supports an integration with Magento that allows a bi-directional synchronization of data. The integration in Selligent Marketing Cloud is aligned with the setup and configuration of the CRM integration. After defining a Connector, assigning it to an Organization and setting up the bi-directional data synchronisation, Magento data is available in Selligent Marketing Cloud for personalization, segmentation and triggering journeys. Labels for Data Sync have now been updated from CRM to Data Source to reflect the process has been extended to also support Magento.
Security enhancements were made within this release to support 2-Factor Authentication (2-FA). This feature can be activated upon request but is not enabled by default. The feature enables a user to receive a verification code on their mobile number stored in their User Profile. Once verified the user will not have to re-enter verification for 30 days. System Administrators can see directly from the user overview which users have passed 2-FA. Users with no icon have passed the authentication, users with an icon in the column for 2-FA still have to pass. If necessary, the 2-FA can be resent for users that have failed.
Online Documentation Enhancements
A whole new section for Selligent Marketing Cloud video learning has been activated for this release. You will find the introduction and general usage videos for the Selligent Marketing Cloud tool as well as Message and Journey creation videos.
In addition, a whole set of Campaign-Selligent Marketing Cloud comparison videos are now available. They explain for the different sections in the tool how things are done in Selligent Marketing Cloud compared to Campaign. These videos are available from the Learning Center.
Due to many changes to the Facebook Developer User Interface, changes have been made to the existing Facebook documentation regarding Facebook Custom Audiences and the retrieval of Access Tokens and Account ID.
Enhancements have been made with journeys around disabling tracking.
The ability to Disable External Analytics tracking already existing, but now a second method Disable Interaction Tracking has been introduced within this release.
When interaction tracking is de-activated, email clicks, email opens, link and unsubscribe interaction are no longer tracked. This this will clearly have an impact on your journey reporting, segmentation using metrics and Send Time optimization.
When external analytics tracking is disabled, this will impact your external trackers such as Google Analytics. It will also impact your Site Tracker and ShopTracker.