Todd McCaslin Promoted to Chief Product Officer at Selligent Marketing Cloud

Newly created role to oversee global product and solution consulting teams


REDWOOD CITY, Calif. - January 24, 2019 - Selligent Marketing Cloud, a B2C marketing automation company, today announced the promotion of Todd McCaslin to the newly created position of Chief Product Officer. Most recently serving as SVP of Global Solution Consulting, McCaslin will oversee product innovation, strategy and development, in addition to a global team of solution consultants.   


“Todd has been an integral player in Selligent Marketing Cloud’s growth and innovation over the last several years and continues to have an impeccable understanding of what our clients need,” said John Hernandez, CEO of Selligent Marketing Cloud. “I have no doubt that he will continue to demonstrate industry expertise and couple it with proven leadership, arming our clients with powerful, data-driven digital marketing technology.”

McCaslin boasts an impressive 20-plus year career in technology, with close to a decade in the martech space, leading teams at companies such as Oracle, Responsys (later acquired by Oracle) and Digitas. He has been with Selligent for more than four years working hand-in-hand with clients, partners and prospects to understand and resolve their biggest marketing technology challenges.

“This new role is an honor and I look forward to leading Selligent’s continued commitment to innovation – meeting the current needs of our clients and the industry while simultaneously delivering on features that will help them thrive in the future,” said McCaslin.

About Selligent Marketing Cloud

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at and connect with the team at TwitterLinkedIn, and our blog.

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