Selligent Strengthens Leadership Team with Tarik Hart, New SVP of Services, and Expands Offices to Support Strong Growth

(REDWOOD CITY, CA, BRUSSELS, BELGIUM), MARCH 30, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Tarik Hart as the company’s new Senior Vice President of Services. Off the heels of StrongView and Selligent uniting under Selligent’s brand, the company is amplifying its holistic approach to services by helping brands become more efficient and effective consumer-first marketers from their first day, whether as a direct client or through its extensive network of agency and MSP partners.


Tarik is responsible for creating a streamlined experience for clients and partners across the company’s various service, operations, support, and training teams. His appointment will ensure a seamless, consistent client experience across the onboarding, data integration, and training process all the way through the strategic growth of client marketing programs. To scale the company’s continued ability to provide high-quality service, Selligent also reports expansion across its global offices in Barcelona, Munich, London, and Hasselt, Belgium.

“My passion is building energetic teams that drive clients’ digital marketing programs,” said Tarik Hart, SVP of Services at Selligent. "We have very talented and experienced people working at Selligent in every region, and I'm excited about leading an initiative to develop a single, unified methodology for delivering services to our clients. Aggressively staying on top of trends, mastering product usage, providing meaningful proactive guidance, embracing accountability, and rising to the occasion during crisis situations, are cornerstones of the approach that I will be aligning our teams around. I look forward to bringing consistent focus in these areas as Selligent continues its strong growth globally."

Tarik brings his extensive multi-channel experience servicing Fortune 500 companies to help Selligent make consumer-first marketing available to nearly every business. Prior to Selligent, Tarik served in vice president roles at multiple marketing technology companies, including Ematic Solutions, a Singapore-headquartered software company that helps brands improve their performance across digital marketing channels, Shoutlet, a cloud-based social marketing platform acquired by Spredfast, and Yesmail, an established marketing solutions provider. To provide seamless service across Selligent’s global offices, Tarik will be travelling frequently between Selligent’s U.S. and expanding European offices. 

“For almost two decades, Tarik has successfully built and managed teams that empower customers to achieve key business objectives via digital marketing technologies,” said André Lejeune, CEO at Selligent. “Combined with his in-depth global experience servicing brands across various marketing channels such as email and social, I’m excited to see our services teams thrive under his leadership as the company expands its offerings.”


About Selligent

Selligent is the world's leading independent provider of relationship marketing solutions, powering customer relationships for Samsung, InterContinental Hotels Group, ING, and more than 700 other major brands in retail, travel, automotive, publishing, and financial services.  Featuring enterprise-strength performance, Selligent's technology leads the industry in data management, campaign orchestration, and audience analytics.  Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social.

Selligent serves more than 30 countries globally, including more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia.  Learn more at and connect with the team at Twitter, LinkedIn, and our blog.



Emily Riley
WIT Strategy
+1 (914) 330-1128


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