Selligent Powers Relationship Marketing for Leading European Online Printing Specialist FLYERALARM

(MUNICH, GERMANY), 29 FEBRUARY 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Europe's leading online printer FLYERALARM as a new customer. Based in Würzburg, Germany, FLYERALARM will use the Selligent platform to execute its email marketing campaigns in a more flexible, targeted, and customer-focused manner.

Selligent's relationship marketing platform will enable the print products and advertising technology specialist to deepen its customer communications and provide both existing and new customers with a more engaging shopping experience tailored to their personal needs.

FLYERALARM is centralizing its email marketing on Selligent to improve the targeting and effectiveness of its email programs. The B2B online printing specialist is also expanding its internal department to work closely with Selligent’s team in Munich. FLYERALARM is just the latest entry in an impressive list of mid-market and enterprise brands that rely on Selligent's integrated omnichannel relationship marketing platform, including Brille24, Audi and Samsung. The addition of FLYERALARM to Selligent's customer portfolio builds on Selligent’s strong growth from 2015.

“By winning FLYERALARM as a customer, we have added an international company with an innovative business model and a keen sense of understanding of customer needs to our portfolio,” said Nick Worth, Chief Marketing Officer at Selligent. “FLYERALARM has managed to establish itself as a market leader within the space of just a few years, and we strongly believe that such a dynamic company is the ideal fit to leverage Selligent’s highly integrated data-management approach.”

"To run our email campaigns even more effectively, we decided to work with Selligent, which has a compelling portfolio of services built on many years of experience and innovative technology," said Christian Maaß, Chief Product Officer (CPO) at FLYERALARM. "We are convinced that with Selligent’s marketing automation platform, we will be able to align our services even closer to our customers’ needs."



FLYERALARM is Europe's leading online printer in the B2B sector and is one of the largest e-Commerce companies in Germany. With headquarters in Wurzburg, Germany, the rapidly expanding company is a specialist in printed products and advertising technology. The portfolio includes all printed material, from flyers to bound books. FLYERALARM revolutionized the printing industry with its batch printing technology and now processes up to 15,000 orders for more than 1,000,000 customers each day. In 2014 and 2015, the company received the Fairness Award for transparency, reliability, and price-performance ratio. In 2014, FLYERALARM generated sales of more than EUR 300 million. The products are produced at the company's state-of-the-art printing works, all located in Germany, with FLYERALARM stores in cities across the country. Internationally, the group operates in the UK, Ireland, Italy, Hungary, France, Austria, Poland, Spain, the Netherlands, Denmark, Finland, Sweden, Belgium, and Switzerland.


Press Contact Germany
Philip Löbbecke
dot.communications GmbH


Press Contact US
Emily Riley
WIT Strategy
+1 (914) 330-1128

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