Selligent Marketing Cloud’s April Mullen Inducted to 2019 DMN Marketing Hall of Femme ‘Women to Watch’

SAN JOSE, Calif. And NEW YORK – April 18, 2019– Global B2C marketing automation company Selligent Marketing Cloud today announced the induction of its Director of Consumer-First Marketing Adoption, April Mullen, to the “2019 Marketing Hall of Femme -- Women to Watch.” The distinction was chosen and awarded by DMN, the leading provider of marketing intelligence to senior marketers. Mullen is recognized for her expertise in omnichannel marketing, helping brands create data-powered seamless customer experiences and her extensive background in email marketing. 

This marks DMN’s third year celebrating best-in-class female marketers with its Women to Watch list, which honors top female marketers showing high promise at an earlier stage in their career. DMN will host a ceremony in New York on May 16 to celebrate its 2019 honorees.

“April has been a marketer we’ve watched for quite some time here at DMN,” said Kim Davis, DMN Editor-in-Chief. “We’re delighted to honor her as a ‘woman to watch’ for all that she brings to the marketing industry, to her clients, and ultimately how her fresh approach and creative ideas translate to innovative marketing strategies that strengthen brand-and-customer connectedness.”

Mullen leads Selligent Marketing Cloud’s global client marketing strategy and her approach is exemplified in her title “consumer-first market adoption.” Her credo is simple: do best by the consumer. This means that she puts the consumer at the heart of everything she does and guides clients to build better relationships with connected and empowered consumers. With experience from over a decade on both the client and technology sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. In addition to her work at Selligent Marketing Cloud, Mullen co-founded industry group, “Women of Email,” is an industry thought leader and speaker, and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

“This recognition by DMN -- such a well-respected marketing intelligence organization -- is truly a meaningful acknowledgment and a career milestone,” said Mullen. “To say it’s an honor would be an understatement. Being recognized alongside such impressive female marketing leaders is humbling. I am grateful that I get to work with such outstanding colleagues at Selligent, and inspired by the clients and fellow marketers I have the pleasure of interacting with day-to-day.”

About Selligent Marketing Cloud

Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels. 

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service. 

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