Selligent Marketing Cloud Names Karthik Kripapuri Chief Customer Officer

Seasoned Customer Executive to Double Down on Best-In-Class Customer Retention and Growth


(REDWOOD CITY, CA AND BRUSSELS, BELGIUM), FEBRUARY 20, 2018 – Selligent Marketing Cloud,  the B2C marketing automation platform company, today announced the appointment of Karthik Kripapuri as Chief Customer Officer. Kripapuri will lead the organization’s large services team, develop retention and growth strategies for customers and partners and, most importantly, deliver the “client-first” service that is required in today’s complex marketing landscape. Kripapuri joins a highly experienced executive team during a critical company transformation, which includes the recent release of the world’s most advanced marketing cloud platform.


“It’s more important than ever to put the client first. Karthik has the passion and the experience needed to put our customer organization into overdrive, delivering personalized service to every client and partner we work with,” said John Hernandez, CEO, Selligent Marketing Cloud. “Our COO Chris Botting and I have worked with Karthik in the past, and are confident that he has exactly the right experience and vision to lead a multi-faceted services organization to achieve greatness through a period of explosive growth and success.”

As Chief Customer Officer, Kripapuri will be responsible for project and solutions services, partner services, relationship management and technical support. Selligent Marketing Cloud is committed to delivering the utmost in client-first and partner-first service, and Kripapuri has the experience required to put that strategy in motion for the next phase in the company’s growth. Before joining Selligent Marketing Cloud, Kripapuri was Vice President, Solutions & Services at Dimension Data US, where he lead a large and diverse group of services organizations including consulting, professional and support services. Kripapuri served at Dimension Data in various leadership roles across business transformation, integrations and services for the past 15 years. Previously, Kripapuri was Consulting Manager at Bearing Point, and served as a principal consultant at leading technology firms including VistaIT, Cisco, and Geotel.

“Selligent Marketing Cloud is the world’s best marketing automation platform, and I’m committed to delivering the world’s best service to our clients and partners as they grow their business with us,” said Karthik Kripaprui, Chief Customer Officer, Selligent Marketing Cloud. “I am thrilled to take the reins of the services organization with the winning combination of talented team members, next-generation products and of course, unbelievable brand clients and prospects.”


About Selligent Marketing Cloud

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at and connect with the team at TwitterLinkedIn, and our blog.


Emily Riley
WIT Strategy
(914) 330-1128

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