Selligent Marketing Cloud Named a “Technology First” Leader in The Relevancy Group’s Email Service Provider Buyer’s Guide Report 2019

Selligent Cortex and Strategic Services Receive Top Marks on Driving Personalization and Customer Journey Efficiencies 

SAN JOSE, Calif. – May 29, 2019– Global B2C marketing automation company Selligent Marketing Cloud (Selligent) today announced that it is named a leader in The Relevancy Group’s annual enterprise email service providers (ESPs) report: The Relevancy Ring -- ESP Buyer’s Guide 2019, Enterprise EditionThe report recognizes top ESP providers by measuring platform functionality related to three key areas most important to enterprise marketers: automation, analysis/attribution and real-time data. The report highlights Selligent as an ESP that leads with technology first, noting the company’s strengths in strategic and customer service, data security and compliance, and artificial intelligence (AI)-powered data analytics capabilities with Selligent Cortex.

 

“Selligent has been successfully growing their business over the last several years, leveraging a universal customer profile and their AI-powered engine to deliver individualized experiences across every channel. Their analytics and offering in general is easy to use and intuitive,” said David Daniels, CEO and Founder of The Relevancy Group.

“Selligent has an excellent approach and are experts at ingesting data across channels, particularly real-time stream-based signals. Marketers that seek a solution that can scale with real-time data and provide universal customer identity profile management in an everychannel solution must consider Selligent,” added Nicholas Einstein, Chief Research Officer of The Relevancy Group.

Selligent also received high marks in the areas of industry expertise, scalability, and reputation, and was the only vendor given a Gold Award for usability. The Relevancy Group’s evaluation was gathered through a combination of client interviews and satisfaction survey data from solution buyers. The report highlighted the following feedback:

  • Selligent customers reported high levels of satisfaction with the technology and services they received across the board, but especially in Strategic Services, Usability, Creative Services and Overall Value.
  • One customer felt constrained by [The Relevancy Group’s] five-point scale insisting that the Selligent user interface and ease of use of the platform deserved even more points, stating “I have to give them a six.”
  • Customers appreciated the data expertise that comes with a Selligent partnership, stating that “they’re not a traditional ESP,” and that the deep integration with Selligent enables “highly relevant communications [we] couldn’t achieve previously.”

 

“It’s clear that the industry is rapidly moving towards truly understanding the full customer journey to drive meaningful, personalized experiences,” said Niki Hall, CMO of Selligent Marketing Cloud. “Being acknowledged as a technology first leader, and the only vendor ranked Gold in usability, exemplifies our commitment to empowering marketers with the self-service efficiency they need to maintain deep, ongoing relationships with their customers. We’re pleased to be recognized in The Relevancy Group’s report for the incredible innovations we’ve made in the key martech areas that drive our industry forward.”   

Download the full report here.

 

About Selligent Marketing Cloud

Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at TwitterLinkedIn, and our blog.

 

Media Contact:
Sylvie Tongco, Director of Corporate Communications
Sylvie.Tongco[at]selligent.com

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