Selligent Marketing Cloud Launches Product Enhancements to Transform Customer Interactions

Artificial Intelligence Innovations Designed to Enable Marketers to Deliver Customer Communications at the Best Time and Channel


REDWOOD CITY, Calif. and BRUSSELS, Belgium – October 11, 2018 – Selligent Marketing Cloud, the B2C marketing automation company, today announced new product enhancements to the world’s most advanced natively-integrated marketing cloud platform. Innovations introduced in Selligent Cortex, Selligent’s artificial intelligence (AI) and machine learning capability, will empower marketers to easily tune the send-time of communications to optimize customer engagement. Using an easy-to-use toggle feature, marketers can optimize journeys in one click to drive increased engagement, and revenues from their marketing communications.  


“Top brands know that the best customer experiences today have become increasingly hyper-personal. However, many companies still struggle to drive personalized experiences to customers at scale,” said John Hernandez, CEO of Selligent Marketing Cloud. “Coupled with Selligent Cortex’s ability to process data and spin up personalized offers in real-time, our enhanced features will deliver even more powerful AI to automate and optimize complex customer journeys. This will enable marketers to drive the right offers at the right time and channel to meet the demands of discerning consumers today.”   


Selligent Marketing Cloud’s Selligent Cortex is a purpose-built white-boxed AI engine offering marketers transparency in its predictive capabilities. Using data science and machine learning algorithms, Selligent Cortex brings AI user engagement capabilities across all channels, which can help marketers boost conversion, visitor engagement and loyalty.


Key enhancements introduced in Selligent Marketing Cloud’s latest update include:  


Enriched API

With an extended API to be even more flexible, marketers can trigger the creation of any channel messages (email, SMS, web pages and more) as well as trigger the execution of journeys via an API call. This allows brands leveraging Selligent Marketing Cloud to improve the overall customer experience by balancing the use of all marketing channels with operational messages, enabling true omnichannel orchestration for real-time triggered messaging.


Send-Time Optimization (STO)

Using the Selligent Cortex AI engine, marketers can now optimize their email’s send time at the point of execution based on prior customer opens. Brands can leverage this capability to help drive higher open rates. Next level enhancements will include the possibility to train the predictive STO algorithm on all behavioral data in the Selligent Marketing Cloud platform (including website tracking and interactions on other channels such as mobile and SMS), as well as an option to combine day-of-the-week with the current time-of-the-day predictions.


Custom Channel Support

Selligent Marketing Cloud now makes it easier than ever to integrate and extend journey design into other applications in a brand’s tech stack. With added extensibility to support custom journeys linking to any channel or external interface (print, export, call centers, etc.) via plug-ins, marketers can orchestrate omnichannel customer journeys from a central location.


In the next few years, marketers will continue to face the challenge of managing more types of content across many different channels. The openness of a marketing platform is essential as it will become increasingly difficult to have all data about a consumer in one single platform, requiring a tool that is flexible and extensible.


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About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at and connect with the team at Twitter, LinkedIn, and our blog.

Media Contact:

Sylvie Tongco for Selligent Marketing Cloud


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