Selligent Marketing Cloud Launches Innovation Program to Support Employees’ Technical Creativity

SAN JOSE, Calif. and BRUSSELS, Belgium – May 15, 2019 – Global B2C marketing automation company Selligent Marketing Cloud (Selligent) today announced the launch of a program to recognize and support continuing technical innovations within the company. The Selligent Innovation Program provides the resources necessary to simplify the patent application process for employees while also rewarding inventions created by individuals and teams. 

“I’m excited to launch this program to support the technical developments coming from our team, which keeps pace with the innovations in our industry,” said Lars Wiesner, VP of Engineering at Selligent Marketing Cloud. “Beyond the financial reward, a patent provides a level of validation and public recognition for innovative accomplishments, while also protecting intellectual property. I’m pleased to celebrate our culture of innovation and to give our team members credit for their unique inventions.”/

The Selligent Innovation Program provides full assistance across the patent process – from legal counsel, to guidance on submitting invention disclosures to preparing provisional patent applications and agreements. Employees will receive rewards for patent applications filed, with further incentives for ideas that reach additional patent application stages and a bonus with patent issuance.

“The process for filing and securing patents can be tedious, time-consuming and expensive. We designed this program to support our talented team by streamlining the process and covering associated costs,” said Nathalie Parent, Chief HR Officer at Selligent Marketing Cloud. “This is a fairly unique benefit for a global company of our size. It exemplifies our commitment to fostering innovation and recognizing our employees for their technical creativity.”  


About Selligent Marketing Cloud

Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service. Learn more at and connect with the team at TwitterLinkedIn, and our blog.


Media Contact:
Sylvie Tongco, Director of Corporate Communications

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