Selligent Marketing Cloud Launches ‘Do Good’ Charitable Program

Company to donate to American Cancer Society for new demos completed on its platform
REDWOOD CITY, Calif and BRUSSELS, Belgium, Nov 1, 2018 – In time for the holidays and the season of giving, Selligent Marketing Cloud, the B2C Marketing Automation company, today announced the launch of its “Do Good” charity campaign in the U.S. As part of the inaugural five-month long program, Selligent Marketing Cloud will donate $100 to the American Cancer Society for new demos completed on its platform that is requested through  
“At its heart, digital marketing is about brands connecting with consumers. And this campaign is our way of turning what is an inevitable first step to discovering the best way to power that brand-to-consumer connection into a charitable endeavor,” said John Hernandez, CEO of Selligent Marketing Cloud. “The Selligent Marketing Cloud team already completes hundreds of demos every month. We’re proud to extend the benefits of the activities we already engage in on a daily basis to a timely and worthwhile cause.”
November is Lung Cancer Awareness month and the American Cancer Society estimates close to 250,000 new cases of lung and bronchus cancer in 2018. They estimate more than 609,000 cancer deaths in 2018.
The American Cancer Society is a nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem through research, education, advocacy, and service. Established in 1913, the society is organized into geographical divisions of both medical and lay volunteers operating in more than 900 offices throughout the U.S.
Selligent Marketing Cloud plans to expand its Do Good program to benefit other charitable organizations in the future. For more information and to track donations, go to
About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.
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