Selligent Marketing Cloud Expands Native Artificial Intelligence Capabilities with ‘Smart Audiences’

Selligent Marketing Cloud Expands Native Artificial Intelligence Capabilities with ‘Smart Audiences’

New Selligent Cortex Capability Drives Personalization at Scale by Enabling Marketers to Match Specific Offers with the Most Relevant Audience

 

REDWOOD CITY, Calif. and BRUSSELS, Belgium – November 15, 2018 – B2C marketing automation company Selligent Marketing Cloud today announced Smart Audiences, the newest capability of Selligent Cortex, its purpose-built AI-powered engine that offers marketers transparency in its predictive capabilities. Designed for relationship marketers, Smart Audiences assembles the most relevant audience for a specific content or offer – allowing marketers to deliver personalized customer communications at scale. By defining the right individuals to message, marketers can deliver more targeted campaigns that lead to higher performance and better customer satisfaction. 

“More than ever, brands are challenged with standing out from the deluge of communications that consumers receive day-to-day,” said John Hernandez, CEO of Selligent Marketing Cloud. “With the dynamic nature of marketing, it’s not always just about the recommendations you can spin up, it’s also about identifying the right targets for specific offers. This is especially useful for brands promoting products that are nearing the end of their lifecycles, or for seasonal offers. Smart Audiences ensures that you don’t exhaust your customers by over-delivering messages that are not of interest, and ensuring that all offers are personalized and meaningful. Companies that do not deliver on relevance risk losing their customers for good.”

Indeed, relevance and personalization are key sticking points with today’s entitled consumers. A recent Selligent Marketing Cloud study found that more than 70 percent of the 7,000 global consumers surveyed agree that it’s important that brands understand their individual situation at every marketing touchpoint and not just use all communication as sales opportunities. By combining Smart Blocks to add AI-based product recommendations and the recently launched Send-Time Optimization (STO) capabilities with Smart Audiences, Selligent Marketing Cloud delivers a robust AI-powered engine that allows brands to leverage all of its consumer data for truly personalized and optimized marketing.

For more information, visit Selligent Cortex or request a demo of our platform at www.selligent.com/demo.

 

About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at www.selligent.com and connect with the team at TwitterLinkedIn, and our blog.

Media Contact:
Sylvie Tongco, Director of Corporate Communications, Selligent
Sylvie.Tongco[at]selligent.com

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