Selligent Marketing Cloud Appoints former Microsoft and Criteo Leader to Senior Director of Product Marketing

Global role announced as part of company’s continued growth drive

 

REDWOOD CITY, Calif and BRUSSELS, Belgium, September 26, 2018 - Selligent Marketing Cloud, the B2C Marketing Automation company, today announced that Maria Carrelli has joined as Senior Director of Product Marketing. Maria will be responsible for shaping Selligent’s global product messaging and go-to-market strategy as the company continues its rapid growth. 

 

The appointment marks Selligent Marketing Cloud’s continued expansion, with 400 employees across its 10 offices worldwide. The company has seen consistent quarterly growth, most recently celebrating multiple new client wins that include Auto Trader and Farmdrop, and a market-first partnership with customer engagement and analytics software leader Calabrio, bridging the gap between customer care and digital marketing interactions to enhance the overall customer experience.

“Maria’s extensive experience in product marketing makes her a tremendous addition to the team,” said Nick Worth, CMO of Selligent Marketing Cloud. “Her proven track record of building a strong bi-directional connection between a product development team and brand marketers will be critical in educating the market on our platform’s features and in providing our product team critical market feedback to drive the evolution of our B2C marketing automation platform.”

An accomplished marketing leader, Maria joins Selligent from Emarsys where she was Director of Global Product Marketing. Prior to that, Maria held various positions at leading technology companies, including Criteo and Microsoft. At Criteo, she oversaw and managed the development of global marketing solution managers for its SaaS solutions, supporting cross-functional teams comprised of account strategists, sales, marketing and product. Her four-year tenure at Microsoft included “Search Evangelist” and product marketing roles for the company’s Bing Global Product, driving awareness and consumer engagement with the brand.

“I am thrilled to join Selligent Marketing Cloud at this exciting stage of the company’s growth,” said Carrelli. “I have spent my career at the forefront of business and innovation—and relish the opportunity to bring compelling ideas to market at Selligent to help propel the company forward.”

 

About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

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