Selligent expands in Europe with new Scandinavian partner

(BRUSSELS, BELGIUM), JULY 3, 2013 - International digital marketing campaign management solution vendor Selligent today announced its new partnership with Danish marketing agency 727 Communication. This step will enable the company to further expand its business in Europe.

The Belgian company has a huge network of relationship marketing agencies that operate in various European countries. This new collaboration with 727 Communication, a full-service marketing agency located in Denmark, is Selligent's first foray into the Scandinavian market.

"We can see a number of opportunities for our solution on the Scandinavian market in the field of digital and relationship marketing. With this in mind, 727 Communication is a prime partner, enabling us to obtain a foothold in Scandinavia," says Steve van den Berg, VP Strategic Sales & Alliances at Selligent. "We're very proud to welcome 727 Communication into our international network and we feel sure that with its ambitions and experience, the agency will develop highly effective multichannel campaigns."

Retail is a key sector for 727 Communication. Selligent will contribute its expertise and experience in the area to help consolidate the Danish agency's product know-how. Selligent will also support the agency during the launch of multichannel marketing campaigns targeting its customers.

"The demand for integrated communication through a variety of online and off-line channels is growing rapidly. Selligent is providing us with an efficient, easy-to-deploy solution. It's an excellent combination for a company that is mainly focused on strategy and execution," says Flemming Kok, founder of 727 Communication. "We are expecting great things from this new partnership with Selligent in Scandinavia, and we're eager to demonstrate the huge potential of the Selligent solution to our customers and prospects."

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