Selligent Awards 2019 recognise UK excellence in digital marketing

Odeon, Dennis Publishing, Ocado and Findmypast awarded for exceptional campaigns using Selligent Marketing Cloud platform

 

LONDON, September 25, 2019: The winners of the 2019 Selligent Awards  were announced today, following a ceremony at Selligent’s Reconnect19 at Searcys in London. Celebrating excellence in digital marketing, the awards recognise Selligent Marketing Cloud clients that have demonstrated best-in-class strategy, innovation, execution and campaign performance. An independent panel of judges chose the winners from numerous high-caliber submissions in four key categories: Consumer-first Marketing, Marketing Innovation, Omnichannel Excellence, and Behavioral Personalization. The 2019 UK winners are:

Consumer-first Marketing: ODEON

Cinema brand ODEON needed to capitalise on what was a huge year in the film industry by using data insight and targeted communications to drive sales. Along with its agency partner, Yellow Velo, ODEON used taxonomy data to understand what customers had looked at on its website and what had interested them in previous communications they had engaged with. Open rates peaked at 76.21% and the cinema chain saw a revenue increase of up to 1239%.

Marketing Innovation: Dennis

Dennis Publishing wanted to increase user engagement across emails to ultimately drive subscriptions up; this included increasing brand engagement and awareness; identifying behavioural triggers; and enabling marketers to create relevant content in a timely manner. The team delivered a multi-stream project focusing on targeting, segmenting and automating which was fully recognisable to “The Week” magazine brand. The independent UK publisher saw its most successful email campaign for subscriptions across the Week, driving revenue and increasing customer engagement. Open rates increased from 27% to 40% and the team exceeded their subscriptions KPI target by over 400%.

Omnichannel Customer Experience: Ocado

Ocado Zoom is a newly launched grocery service in West London that delivers groceries within 60 mins of ordering. The goal was not only to launch the brand but also to increase acquisition numbers week on week, have high and consistent customer retention and brand awareness, and to increase engagement with increase spend targets per customer. The team’s acquisition campaign resulted in a 4ppt increase in open rate, whilst the retention campaign led to an uplift in click through rate.

Behavioral Personalization Excellence: Findmypast

With over 18 million registered users, leading family history service Findmypast wanted to ensure that every user’s experience was specific to their needs and relevant to their behavior on the site. The team mapped a content strategy that included rotating content carefully personalized for specific user types and delivered at different time frames. As a result, engagement and visits increased significantly, with records and searches growing 23% within the first 14 days of a customer lifecycle; the overall campaign increased its marketing preferences opt-in rates by 5%.

The Selligent Marketing Awards independent panel of judges include renowned marketing and business innovators from across Europe: Laura Patterson, data, GDPR and marketing expert; Aleix Brias, global marketing manager at Zinklar; Alexandre Sopnicki, entrepreneur, business angel and educational director of innovation and digital marketing MBA; Jordie Van Rijn, email influencer and consultant; marketing automation expert and author, Torsten Schwarz; Massimo Boraso, founder and CEO at Boraso Conversion Marketing; and Aragon Research CEO and lead analyst, Jim Lundy.

 

Public Vote Award – November 2019

Winners for Benelux, Germany, France, Italy, and Spain will be announced at Selligent’s  Reconnect19 events in those regions in the coming weeks. Campaigns that receive the highest scores from across all categories and territories will also be included in a global Public Vote Award with two winners identified for Europe and North America. Public voting will open and a winner will be announced in November. For more information, visit: http://www.selligent-awards.com/

 

About Selligent Marketing Cloud

Selligent Marketing Cloud is an intelligent B2C marketing platform that empowers ambitious marketers to maximize every moment they engage with connected consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to deliver ultra-personalized and highly relevant customer experiences that speed time to value swiftly and at scale.

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With offices across the United States and Europe and a network of global partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

 

Media Contact:
Sylvie Tongco, Director of Corporate Communications
Sylvie.Tongco[at]selligent.com

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