Oxyma takes home three 2017 Selligent Awards
Oxyma takes home three 2017 Selligent Awards
Oxyma receives Partner of the Year Award, Public Award, and Profile Building Award for its work with NS International.
(BRUSSELS, BELGIUM), AUGUST 16, 2017 - Oxyma, a leading digital agency in the Netherlands, and Selligent partner since 2010, is the big winner of the annual European Selligent Awards. Oxyma not only took home the award for Partner of the Year, its campaign for NS International also won the Public Award and the Jury Award for Profile Building. The awards celebrate Selligent-powered campaigns, which embody a consumer-first strategy and generate proven results.
Oxyma’s 340-person strong team enables major brands in the Netherlands, such as KPN and NS International, to execute complex marketing campaigns and processes. The winning campaign for NS International is a prime example of a consumer-first campaign; last year the brand noticed that data from traditional touch points such as ticket booking via phone and at train stations was not available online. Data also took upward of three days to populate in NSI’s CRM platform. In response, NS International began using Selligent as its main data hub, drawing data from eight different sources. Selligent also began serving as the rule engine to activate triggers based on real-time customer behavior.
The Selligent platform allows NS International to populate data from anonymous visitors into rich profiles once they reveal personal information. For existing customers, NSI focussed on progressive profiling through initiatives such as birthday campaigns and their top travel destinations. The campaign helped NS International identify 50% of all CRM customers – a 492% increase over the past 1.5 years. Key engagement indicators increased by 65%. Targeted campaigns increased conversions by 13% with a 6% higher booking value among targeted customers.
“Oxyma serve their clients with true dedication to the Consumer-First philosophy that we love at Selligent. It allows brands to engage in the moments that matter, with relevance,” says André Lejeune, Co-Founder Selligent. “The Oxyma team are extremely knowledgeable about our solution, across every part of the organization.”
Jos van Loo, CEO Oxyma said “Selligent is very adaptive at introducing new functionalities and has a strong and competitive licensing model. But more importantly, it is easy and fun for the teams of Selligent and Oxyma to work together.”
Selligent has a commitment to working collaboratively with agency leaders and consultants in the marketplace to offer powerful technology, combined with the expertise and market knowledge of partners. Its Partner Program is designed to acknowledge those agency and marketing services partners who share a passion for consumer-first, omnichannel marketing – and to those who execute omnichannel marketing services to the highest standards. In the last three years, the partner network within the Benelux region has grown by 30%.
Oxyma is the first Dutch omni-channel marketing agency. Oxyma helps national and international brands creating better client experiences, higher client value and a durable success by using smart data driven omni-channel marketing services and solutions. On a daily basis, more than 340 marketers, data scientists, creatives and marketing technology professionals work intensively together with national and international brands such as BMW, Adobe, KPN, NS, Ziggo, Air France-KLM, Nuon, Unilever Food Solutions, AS Watson, VodafoneZiggo, Audi and Volkswagen. The specialized offices aFrogleap, Oogst, OFS and YourSocial are part of the Oxyma family. The group has offices in Amsterdam, Breda, Rotterdam and Dubai.
For more information: https://oxyma.nl
Selligent’s omnichannel marketing platform empowers marketers to engage with consumers using relevant insights. Our technology was built to support our Consumer-First Marketing philosophy, which makes consumer needs the trigger for all brand actions. With Selligent, B2C brands can bridge the gap between big data and real-time campaign execution, creating valuable interactions across channels that become more relevant over time.
Built around a universal consumer profile that paints a complete picture of each consumer by incorporating all of her brand interactions, Selligent’s natively integrated platform meets the needs of relationship marketers better than any solution on the market. Today’s entitled consumers expect relevant and valued messages in the moments that matter, and Selligent’s solutions make that possible.
More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform, including Netflix, InterContinental Hotels Group, and ING. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent serves over 30 countries with local, personalized service.