Odeon Cinemas Group partners with Selligent to transform guest engagement across Europe

(LONDON, UK, BRUSSELS, BELGIUM) 16 JANUARY, 2017 - Selligent, a provider of relationship marketing solutions based on consumer insight, has today announced Europe’s leading cinema chain, ODEON Cinemas Group, as a new client.

Selligent is working with ODEON Group’s marketing teams in the UK, Germany, Italy, and Spain to install its innovative relationship marketing platform in each country, and to develop strategies that will strengthen consumer engagement through the delivery of meaningful omnichannel communications across mobile, social, and email.

The partnership will help ODEON to create a 360° profile of consumers visiting one of the group’s 244 cinemas. Analysis of this data will allow the cinema group’s guest engagement specialists to execute marketing campaigns in a flexible, targeted, and customer-focused manner.

As a result, ODEON will be able to engage guests with more relevant messaging to increase the frequency of their visits and build overall loyalty. Selligent’s solution also enables web content and experiences to be personalised around specific interests. Website data can also be used to customise messaging across other channels.

Roy Jugessur, VP of UK & Northern Europe, Selligent, said: “We are delighted to be working with ODEON. Our technology and partnership means that the group will be at the forefront of customer engagement. Through use of Selligent’s Consumer-First Marketing tools, ODEON will be able to deliver consistently personalised and targeted communications across multiple channels. It will allow them to revolutionise their customer experience by understanding and acting upon individual guest behaviour, in real-time.”

Geraint Evans, ODEON’s Group Head of Commercial and Strategic Programmes, says: “Cinema attendance across Europe is as popular as ever, but we believe there are huge opportunities to grow our business further by innovating as we engage and communicate directly with our guests. Our partnership with Selligent introduces a degree of sophistication and personalisation that has never been used before in our industry. We’re already seeing very positive reactions from guests as we communicate with them in a more meaningful manner, and we are excited about the opportunities this presents.”

Selligent’s relationship marketing solutions enable B2C brands to engage customers with contextually relevant messages at key moments across a range of channels, including email, mobile, social, web, and offline. Selligent works with 700 brands in 30 countries worldwide, employing 500 people across 10 offices around the globe.


About Selligent

Selligent helps brands embrace Consumer-First Marketing with proven solutions for insight-led engagement. As the world’s leading independent provider of relationship marketing solutions, Selligent unifies consumer data and omnichannel engagement into a single, natively integrated platform.  By bridging the gap between data and campaign execution, Selligent enables direct marketers to increase conversions and enhance engagement, creating a powerful, contextual feedback loop with their consumers. 

Powering 1-to-1 marketing for more than 700 companies across retail, travel, automotive, publishing, and financial services, Selligent’s client roster includes Samsung, InterContinental Hotels Group, and ING. Selligent serves more than 30 countries and has more than 50 partnerships with leading agencies and MSPs. Headquartered in Brussels, Selligent has 10 offices across the United States and Europe, including Silicon Valley, New York, London, Paris, Munich, and Barcelona.  

Learn more at www.selligent.com and connect with the team at TwitterLinkedIn, and our blog.


About ODEON Cinemas Group

With 86 years of cinema experience, ODEON® Cinemas Group is the leading international cinema operator in Europe. It operates 2,251 screens at 244 sites across Europe as a whole, including 121 sites across the UK and Ireland. In November 2016 the company was acquired by AMC Theatres, creating the world’s largest cinema chain.

For more information, please contact Annabel Parkinson-Lee or Joshua Speers at CubanEight:
Tel: 01869 715090
Email: selligent[at]cubaneight.com

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