Leading Wine E-Commerce Company Decántalo Taps Selligent Marketing Cloud to Optimize and Personalize Online Customer Experiences

SAN JOSE, Calif. and MADRID – May 12, 2020 - Decántalo, a leading e-commerce company specialized in wines, has selected Selligent Marketing Cloud, the intelligent omnichannel marketing automation platform, to optimize online interactions with their customers. Decántalo will use Selligent to automate its digital marketing campaigns, maximizing engagement with consumers. The Barcelona company is one of the leading online wine merchants in Spain, serving all of Europe and the United Kingdom.

Online wine sales have increased considerably in recent years as winemakers took to digital to expand market reach across borders. Companies are seeing a huge opportunity to augment traditional brick and mortar stores with a digital presence for continued business growth. The global wine industry is estimated to exceed $200 billion in 2025. A study by Kedge Business School in Bordeaux indicates that wine sales have grown 11 percent in the U.K., and as a result of the current global pandemic, have increased by 62 percent in Spain, according to data from the firm Gelt. These trends have led many companies to find new ways to reach consumers, and strengthen existing customer loyalty.

"We have full confidence in Selligent's ability to personalize and professionalize our communications with our clients," said Hector Pla, E-Commerce Director at Decántalo. "Wine is not just a product to us, but an experience that must be optimized in every interaction with consumers. Selligent will help us to facilitate this relationship between our highly specialized team in the wine industry and all types of wine customers, whether they are beginners or connoisseurs.”

Selligent's innovative functionalities will enable Decántalo to increase customer loyalty and acquisition, as well as optimize customer experiences across multiple channels, including the web, email, mobile and social. The programs will cover all of Decántalo’s extensive offerings, with a portfolio of close to 5,000 national and international wines, in addition to supporting customer service in five languages.

"Given our continuing social distancing guidelines around the world, engaging with customers via digital channels is more important than ever,” said Bruno Boussion, SVP of Sales, Europe at Selligent. Consumers today demand relevant and timely recommendations for continuing purchase and engagement. We are excited to support Decántalo’s omnichannel digital marketing efforts and highly-personalized customer approach.”

Decántalo is the latest addition to Selligent's growing global client roster, spanning industries. For more information, visit www.selligent.com.

About Selligent

Selligent is an intelligent omnichannel marketing and experience cloud platform that empowers ambitious companies to maximize every moment they engage with connected consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent enables businesses to deliver ultra-personalized and highly relevant customer experiences that speed time to value swiftly and at scale. More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent to help deliver their programs. With offices across the United States and Europe and a network of global partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

About Decántalo

Decántalo is one of the largest Spanish online stores specializing in wine. Founded at the end of 2009, it has been enjoying steady yearly growth exclusively based on its own capital and has become one of the leaders in Spanish wine sales in Europe. It has been serving wine in all European countries for 10 years to more than 100,000 wine-loving customers, from its own warehouse of more than 3200 sq. feet, where almost 5000 different varieties are in stock.

More than 20 employees operate in all areas, including content creation, customer service in 4 languages, administration, maintenance of the product catalogue, purchasing, marketing, and storage and logistics, to achieve maximum customer satisfaction. This is demonstrated by the 4.7 out of 5 score obtained in the collection of nearly 4000 customer opinions by an external certification authority such as Trusted Shops.


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