KIDBOX, SellUP Select Selligent to Deliver Personalized Communication

KIDBOX, SellUP Select Selligent to Deliver Personalized Communication

(BRUSSELS, BELGIUM AND REDWOOD CITY, CALIF.), JANUARY 09, 2018 (GLOBE NEWSWIRE) - Selligent, a provider of relationship marketing solutions for businesses, today announced that KIDBOX, the first kids’ style box offering premier brands, amazing prices, and a mission to clothe one million children in need, has selected Selligent as its marketing partner. KIDBOX and its digital agency SellUP will work with Selligent to create engaging experiences that are uniquely tailored to each individual consumer.


“We’re excited to partner with Selligent to create relevant and engaging content for our customers and prospects,” said Miki Berardelli, CEO of KIDBOX. “The easy-to-use platform will allow us to strengthen our communication with parents and children and provide them with a personalized KIDBOX experience. We feel confident that with the help of SellUP and Selligent, we will further strengthen our customer relationships.”

KIDBOX selected Selligent for its flexible data-driven model, which enables true personalization across channels. KIDBOX requires a highly customizable marketing platform that adapts to individual families’ changing needs. When current customers receive clothing, they provide feedback to the KIDBOX algorithm, which continues to learn and refine style selections over time. Messaging mirrors the preferences and offer eligibility of each consumer and must adapt based on what they order versus return. KIDBOX and SellUP will also work with Selligent to expand their onboarding program, educate new customers and nurture them through various stages of engagement.

“Selligent’s solution is well suited for a business like KIDBOX, which provides a unique experience to every consumer based on a combination of data and design,” said Allan Levy, CEO at SellUP.  “As partners, SellUP and Selligent share several clients that have benefited from the flexibility and consumer focus of the Selligent product.”

“We are thrilled to be selected as the relationship marketing partner for SellUP and KIDBOX,” said Selligent CEO John Hernandez. “KIDBOX is a fantastic brand with great potential for growth. Selligent’s scalable solution will not only support KIDBOX as they expand in the future but it will also provide the foundation for SellUP to deliver relevant messaging to a highly engaged set of consumers.”

KIDBOX, a VC-backed startup launched in 2016, is the first kids’ style box offering cool brands, amazing prices, and a mission to clothe one million children in need. Leveraging proprietary data science and machine learning, the brand creates a fun and effortless shopping experience that brings parents and children together to discover personalized styles and start the conversation about the importance of giving back. KIDBOX stylists curate a unique box full of stylish pieces personalized for each child from newborn to size 14. The seasonal boxes feature premier brands including Splendid, Jessica Simpson, Guess, Quiksilver, C&C California, DKNY, Adidas, PUMA & 7 For All Mankind. In Spring 2017, KIDBOX introduced Baby by KIDBOX, a seasonal babywear box including top baby brands such as Aden&Anais, Burt’s Bees, LeTop, Cutie Pie Baby, and Nuby. To give back and help promote philanthropy among a younger generation, a new clothing item is donated to a child in need for every kept KIDBOX and Baby by KIDBOX through a partnership with Delivering Good.

KIDBOX is headquartered in New York with a Tel Aviv-based tech and data science center.

About SellUP
With offices in NYC, London, Atlanta and Manila, SellUP, Inc. is an email marketing agency specializing in strategic solutions for retailers and service businesses. SellUP’s mission is to assist clients in maximizing their return on retention through testing, smart data analytics, and design.

About Selligent Partner Program
Use Selligent’s Omnichannel Platform to Drive Consumer-First Marketing.
At Selligent, we help agencies, marketing service providers, and consultants deliver successful relationship marketing programs for their clients.
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About Selligent
Selligent’s omnichannel marketing platform empowers marketers to engage with consumers using relevant insights. Our technology was built to support our Consumer-First Marketing philosophy, which makes consumer needs the trigger for all brand actions. With Selligent, B2C brands can bridge the gap between big data and real-time campaign execution, creating valuable interactions across channels that become more relevant over time.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform, including InterContinental Hotels Group and ING. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent serves over 30 countries with local, personalized service.

Learn more at and connect with the team at TwitterLinkedIn, and our blog.


Emily Riley
WIT Strategy
(914) 330-1128

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