Europe’s Fastest Growing Lingerie Brand Hunkemöller Partners with Selligent Marketing Cloud to Drive Personalized Email Marketing

Europe’s Fastest Growing Lingerie Brand Hunkemöller Partners with Selligent Marketing Cloud to Drive Personalized Email Marketing

REDWOOD CITY, CALIF. and BRUSSELS, BELGIUM -  October 24, 2018 - Selligent Marketing Cloud, the B2C marketing automation company, today announced it has been selected by Hunkemöller, Europe's fastest growing lingerie brand to drive its personalized email marketing.

 

Selligent Marketing Cloud’s natively integrated marketing solution will help Hunkemöller to create meaningful omnichannel experiences, based on individual customer data, including website behavior and transactional data. The partnership will allow Hunkemöller to offer a 1-1 level of personalization across the entire shopping experience, including web, mobile, email and social channels.

"Partnering with Selligent Marketing Cloud allows us to offer our customers products that perfectly fit their needs within our email marketing communications,” said Alexandra Legro, Global Marketing and Communication Director of Hunkemöller. “Being able to send relevant and contextual messages and offers based on behavior, demographic information, transactional data and advanced segmentation, allows us to drive higher engagement, loyalty and sales”.

"We are thrilled to be working with Hunkemöller, as one of the fastest growing lingerie brands,” said John Hernandez, CEO of Selligent Marketing Cloud. “The Selligent Marketing Cloud platform will help Hunkemöller to create a universal customer view that will act as the foundation to create truly engaging email marketing communications, based on individual consumer data.”

Hunkemöller is the latest addition in a growing number of retail brands choosing to partner with Selligent Marketing Cloud, including ASDA, Farmdrop and Ocado in the UK, Walmart in the USA and Chronodrive in France. 

 

About Selligent Marketing Cloud

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at TwitterLinkedIn, and our blog.

 

About Hunkemöller

Hunkemöller is Europe’s biggest and fastest growing lingerie brand with almost 900 shops in over 25 countries.

The company was founded in 1886 in Amsterdam and has grown since then to become a pan-European omnichannel lingerie brand. Hunkemöller produces perfectly fitting, fashionable and high-end clothing (from bras and underwear to nightwear, bathing wear and other categories, including sport). Hunkemöller is an authentic omnichannel retailer and has integrated extensive technology into every aspect of the business: from extensive customer profiling based on a loyalty programme to a digitalised recruitment and training process for retail employees. The customer journey forms the basis of Hunkemöller’s strategy and has resulted in a smooth interaction between the physical and digital environment with the aid of click2brick.

Hunkemöller is 85% owned by Carlyle and the remaining part is in the hands of a management holding organisation (Stichting HKM Holding).

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