Auto Trader Partners With Selligent Marketing Cloud To Motor Ahead With Customer Engagement Strategy

Auto Trader Partners With Selligent Marketing Cloud To Motor Ahead With Customer Engagement Strategy

(LONDON, UK), FEBRUARY 15, 2017 - Selligent Marketing Cloud, a B2C Marketing Automation platform, today announced Auto Trader as a client. Auto Trader is the UK and Ireland’s largest digital automotive marketplace, and sits at the heart of the UK car buying and selling process.  


Auto Trader will use Selligent Marketing Cloud to consolidate multiple data sources to create a 360° profile of their customers. The brand attracts circa 55 million cross-platform visits each month, with 70 percent of visits coming through mobile devices. Auto Trader will use Selligent Marketing Cloud’s push notification capabilities to deliver customized and personal messages across mobile devices, during critical moments to connect with customers at the right time and on the right channel.

Selligent Marketing Cloud will also enable Auto Trader to create customized website experiences, based on  real-time customer behavior, collected across multiple channels, such as email, to deliver relevant and valuable engagement, at any stage of the customer journey.

Nick Worth, Chief Marketing Officer, Selligent Marketing Cloud, said: “We are delighted to welcome Auto Trader to our growing list of clients. This partnership will enable Auto Trader to communicate seamlessly across all of its key channels. With our solution powering the marketing engine, we are confident of helping Auto Trader make the car buying process both personal and highly relevant to consumers”.

Auto Trader Senior CRM Manager, Sarah Jones, said: “We are excited to welcome Selligent Marketing Cloud as our selected partner, leaning on their omnichannel platform functionality to help us provide value and relevance to both consumers and car retailers. Selligent Marketing Cloud’s marketing solution will help us ensure we are engaging with our audience in the right way, and at the right time”.  

Auto Trader joins a growing roster of clients including: InterContinental Hotel Group, Thomas Cook, ING, Ocado and ASDA.


For more information, please contact Jonathan Lenz or Shannon Tweed at CubanEight
Tel: 01869 715090
Email: selligent[at]



About Selligent Marketing Cloud

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalized service.

Learn more at and connect with the team at TwitterLinkedIn, and our blog.


About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on

For more information, please visit