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In the news

Selligent Press Lounge

In the news

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

Marketing in the Relationship Economy: 7 New Rules

Interview with Nick Worth, CMO, Selligent Marketing Cloud

Taking command of voice: What the new channel means for marketers

Machine Learning Datasets: Build Or Buy?

We Think You Think You Will Buy That

Redwood City marketing automation business hires Cisco vet as COO

How to Ensure AI Doesn't Make Your Customers Hate You

Newsletters Are Hot, Yours, Maybe Not: How To Use A Human Approach To Stand Out

Brands Get Creative In The Age Of Empathy

Redefining convenience in the unicorn age

Five Lifecycle Programs You Probably Don’t Have, But Should

Extra Space Storage Succeeds by Looking Inward

Maslow’s Hierarchy of Needs: Email Edition.

Addressing the Impossible-to-Please, Entitled Consumer Through Email

7 Ways To Transform Your Transactional Emails in 2017

5 Ways Email Will Evolve in 2017

Brands, Lead Your Agencies With Insights, Not Channels

Reducing Damage from the iOS List-Unsubscribe

Direct Messaging Apps Provide New Inbox Opportunity

Three Ways Email Improves the In-Store Experience

Millennials Demand a Consumer-First Approach

How to Beat Facebook Ad Blockers Without Coding Hacks

Execution Without Strategy Is Hurting Your Email Program

Email Marketing: Extra Space Storage uses a customer-first approach for a 50% boost in email conversion rate

Little Things Can Make or Break the Consumer Experience

What Email Marketers Can Learn From 'The Profit'

It’s Time to Show How Valuable You Are

Lyon: The City of CRM

Three Marketing Lessons From Pokemon Go (and It’s Not About AR)

What Google’s My Activity Feature Means For Brands

Declare Independence From Potential Email Issues

I Now Pronounce You, Email And Social

What Relationship Marketers Can Learn From the Mittelstand Ethos

A checklist for mid-year marketing mania

Let's Give Our Obsession With Send Time A Send-Off

What Do You Do About Emotional Opt-Outs?

Millennials' Technology Habits Will Change Direct Marketing

5 Steps To Cross-Channel Success

You CAN Overcome These Three Common Email Challenges

Lucky? No. Five Reasons Why You've Earned Your Success

Eight Concepts Marketers Can Use From the Subscription Box Boom

'Omnicommerce' About To Collapse Digital Conversion Funnel

The Four Main Points on The Path to Consumer-First Marketing

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent and StrongView Complete Merger to Strengthen their Relationship Marketing Solutions

Selligent closes merger with StrongView

Are Your Emails Delivering On Your Value Proposition?

Ready For The Mobile Tipping Point?

Putting Relationship (Marketing) Intelligence to Work in Email Marketing

Three Digital Dilemmas That Are Really Opportunities

Email Gets the Biggest Budget Love in 2016

Ready For The Mobile Tipping Point?

Four Ways to Connect With Consumers During the Holiday Returns Hangover

My Five Favorite Email Topics From 2015

Five Signs Your Brand Isn’t As Multichannel As It Should Be

Emailers Sale Away This Holiday

Email Marketers Not Adopting Personalization This Holiday Season

Email Best Practices That Fall on the Naughty—and Nice—List

Does A Click Really Represent Engagement?

Why Mobile Moments Are Marketing’s Golden Ticket

Tis The Season To Capitalize On The Success Of Email And Mobile

The 2015 holiday season is more omnichannel than ever

Giving Thanks To Email

The 4 keys to marketing success in 2016

Retail Email Strategies To Help You Survive November

Avoid the one digital marketing mistake that will alienate your customers

The Four Ghosts Still Haunting Email Marketing

Selligent To Merge With Strongview To Build Global Marketing Technology Company

Go live! The top 5 open-time personalization testing opportunities

Selligent Merges With StrongView

Mar-Tech Consolidation Rages On As Selligent, StrongView Merge

How marketing tech lets you get personal with your customers

StrongView and Selligent merge, addressing need for B2C marketing automation

StrongView, Selligent Join Forces

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Holiday Retail Strategies For October