In the news

Actionable Insights, Consumer Privacy, & Unified Data Are Top Three CMO Priorities For 2019

Inc - January 09, 2019

Want to create better experiences and brand loyalty? Lean on your data

MarketingLand - January 02, 2019

Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud Solutions

MediaPost - November 19, 2018

BMW Improves Email Results With 2018 Event Campaign

MediaPost - November 07, 2018

DMEXCO Learnings and the Future of AI in Marketing

MarTech Series - November 01, 2018

Survey Data Shows Customer Expectations Are at an All-Time High

MarTech Series - November 01, 2018

Tis The Season: More Top Holiday Marketing Tips For 2018

DMNews - November 01, 2018

Three Ways Data Can Improve Customer Relationships

Retail TouchPoints - October 19, 2018

Consumer-First Marketing: How to Turn Consumer Entitlement into Opportunity

Adotas - October 16, 2018

Up your open rate with kinetic email

ClickZ - October 15, 2018

As consumer expectations rise, brands find new data to personalize experience

ClickZ - September 17, 2018

The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing Read

Business2Community - September 17, 2018

5 Things You Need To Know To Successfully Manage a Team

Thrive Global - September 14, 2018

People Don’t Like the Idea of Being Linked to Marketing Segments

MarketingCharts - September 01, 2018

Can Data Transparency Help Personalization?

Direct Marketing News - August 23, 2018

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

MarketingProfs - August 22, 2018

How AI is Changing Content Marketing Today and in the Future

CMSWire - August 01, 2018

Field Notes: AI, Bad Ads, And Marketing Challenges At Scale

Direct Marketing News - July 25, 2018

Marketing in the Relationship Economy: 7 New Rules

Business2Community - July 02, 2018

Interview with Nick Worth, CMO, Selligent Marketing Cloud

MarTech Series - June 26, 2018

Taking command of voice: What the new channel means for marketers

VentureBeat - June 06, 2018

Machine Learning Datasets: Build Or Buy?

CMSWire - May 18, 2018

We Think You Think You Will Buy That

Direct Marketing News - May 15, 2018

Redwood City marketing automation business hires Cisco vet as COO

Silicon Valley Business Journal - January 16, 2018

How to Ensure AI Doesn't Make Your Customers Hate You

MediaPost - October 16, 2017

Newsletters Are Hot, Yours, Maybe Not: How To Use A Human Approach To Stand Out

Forbes - September 12, 2017

Brands Get Creative In The Age Of Empathy

MediaPost - September 06, 2017

Redefining convenience in the unicorn age

Internet Retailer/Digital Commerce 360 - August 16, 2017

Five Lifecycle Programs You Probably Don’t Have, But Should

MediaPost - February 27, 2017

Extra Space Storage Succeeds by Looking Inward

Direct Marketing News - February 15, 2017

Maslow’s Hierarchy of Needs: Email Edition.

MediaPost - February 09, 2017

Addressing the Impossible-to-Please, Entitled Consumer Through Email

MediaPost - January 26, 2017

7 Ways To Transform Your Transactional Emails in 2017

MediaPost - January 12, 2017

5 Ways Email Will Evolve in 2017

MediaPost - December 28, 2016

Brands, Lead Your Agencies With Insights, Not Channels

MarTech Advisor - December 05, 2016

Reducing Damage from the iOS List-Unsubscribe

MediaPost - December 02, 2016

Direct Messaging Apps Provide New Inbox Opportunity

MediaPost - November 10, 2016

Three Ways Email Improves the In-Store Experience

MediaPost - October 27, 2016

Millennials Demand a Consumer-First Approach

MediaPost - September 15, 2016

How to Beat Facebook Ad Blockers Without Coding Hacks

ClickZ - September 07, 2016

Execution Without Strategy Is Hurting Your Email Program

MediaPost - September 01, 2016

Email Marketing: Extra Space Storage uses a customer-first approach for a 50% boost in email conversion rate

MarketingSherpa - August 31, 2016

Little Things Can Make or Break the Consumer Experience

MarketingProfs - August 30, 2016

What Email Marketers Can Learn From 'The Profit'

MediaPost - August 17, 2016

It’s Time to Show How Valuable You Are

MediaPost - August 04, 2016

Lyon: The City of CRM

Direct Marketing News - July 27, 2016

Three Marketing Lessons From Pokemon Go (and It’s Not About AR)

Adotas - July 26, 2016

What Google’s My Activity Feature Means For Brands

AdAge - July 20, 2016

Declare Independence From Potential Email Issues

MediaPost - July 07, 2016

I Now Pronounce You, Email And Social

MediaPost - June 23, 2016

What Relationship Marketers Can Learn From the Mittelstand Ethos

MarketingProfs - June 22, 2016

A checklist for mid-year marketing mania

ClickZ - June 21, 2016

Let's Give Our Obsession With Send Time A Send-Off

MediaPost - June 09, 2016

What Do You Do About Emotional Opt-Outs?

MediaPost - May 12, 2016

Millennials' Technology Habits Will Change Direct Marketing

MediaPost - April 26, 2016

5 Steps To Cross-Channel Success

MediaPost - April 14, 2016

You CAN Overcome These Three Common Email Challenges

MediaPost - April 05, 2016

Lucky? No. Five Reasons Why You've Earned Your Success

MediaPost - March 16, 2016

Eight Concepts Marketers Can Use From the Subscription Box Boom

ClickZ - March 09, 2016

'Omnicommerce' About To Collapse Digital Conversion Funnel

MediaPost - March 04, 2016

The Four Main Points on The Path to Consumer-First Marketing

ClickZ - March 03, 2016

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Direct Marketing News - February 23, 2016

Selligent and StrongView Complete Merger to Strengthen their Relationship Marketing Solutions

MarTech Advisor - February 23, 2016

Selligent closes merger with StrongView

CIO - February 22, 2016

Are Your Emails Delivering On Your Value Proposition?

MediaPost - February 18, 2016

Ready For The Mobile Tipping Point?

MediaPost - February 11, 2016

Putting Relationship (Marketing) Intelligence to Work in Email Marketing

MediaPost - February 04, 2016

Three Digital Dilemmas That Are Really Opportunities

ClickZ - January 28, 2016

Email Gets the Biggest Budget Love in 2016

Direct Marketing News - January 28, 2016

Ready For The Mobile Tipping Point?

MediaPost - January 21, 2016

Four Ways to Connect With Consumers During the Holiday Returns Hangover

ClickZ - January 13, 2016

My Five Favorite Email Topics From 2015

MediaPost - January 07, 2016

Five Signs Your Brand Isn’t As Multichannel As It Should Be

ClickZ - January 06, 2016

Emailers Sale Away This Holiday

Direct Marketing News - December 18, 2015

Does A Click Really Represent Engagement?

MediaPost - December 17, 2015

Email Marketers Not Adopting Personalization This Holiday Season

MediaPost - December 17, 2015

Email Best Practices That Fall on the Naughty—and Nice—List

Direct Marketing News - December 17, 2015

Why Mobile Moments Are Marketing’s Golden Ticket

ClickZ - December 14, 2015

Tis The Season To Capitalize On The Success Of Email And Mobile

MediaPost - December 04, 2015

The 2015 holiday season is more omnichannel than ever

ClickZ - December 03, 2015

Giving Thanks To Email

MediaPost - November 20, 2015

The 4 keys to marketing success in 2016

ClickZ - November 12, 2015

Retail Email Strategies To Help You Survive November

MediaPost - November 05, 2015

Avoid the one digital marketing mistake that will alienate your customers

ClickZ - November 03, 2015

The Four Ghosts Still Haunting Email Marketing

MediaPost - October 22, 2015

Selligent To Merge With Strongview To Build Global Marketing Technology Company

MarTech Advisor - October 16, 2015

Go live! The top 5 open-time personalization testing opportunities

ClickZ - October 16, 2015

Selligent Merges With StrongView

Direct Marketing News - October 16, 2015

Mar-Tech Consolidation Rages On As Selligent, StrongView Merge

AdExchanger - October 15, 2015

How marketing tech lets you get personal with your customers

CIO - October 15, 2015

StrongView and Selligent merge, addressing need for B2C marketing automation

VentureBeat - October 15, 2015

StrongView, Selligent Join Forces

MediaPost - October 15, 2015

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Direct Marketing News - October 14, 2015

Holiday Retail Strategies For October

MediaPost - October 08, 2015

Email Interaction: Tell It Like It Is

ClickZ - October 06, 2015

5 Holiday Retail Strategies For September

MediaPost - September 24, 2015

StrongView Announces Agreement with HGGC for Strategic Growth Investment

MarTech Advisor - September 22, 2015

Private Equity Firm HGGC Buys Majority Stake In StrongView

AdExchanger - September 21, 2015

The X Factor of Excellent Email

ClickZ - September 18, 2015

Gmail Events Enhances Email Utility

MediaPost - September 10, 2015

Picking Up The Pieces Of Data Exhaust For Smarter Emails

MediaPost - August 28, 2015

Email Marketing: The Best Is Yet To Be!

ClickZ - August 18, 2015

Top Three Lessons We Can Learn From Context Violations

MediaPost - August 14, 2015

Seizing Inbox Innovation Opportunities

ClickZ - August 11, 2015

The New Email Trigger in Town: Geofencing

MediaPost - July 30, 2015

Will 2016 Be The Year of Cross-Channel Synergy?

ClickZ - July 22, 2015

Using Email To Enhance In-Store Sales

MediaPost - July 15, 2015

Marketing’s Declaration of Independence

ClickZ - July 08, 2015

Use The Summer Slump To Boost Acquisition

MediaPost - July 06, 2015

Contextual Relevance Isn't Sexy, But It Is Necessary

ClickZ - June 23, 2015

TC Media signs deal with StrongView

AdNews - June 18, 2015

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

ClickZ - May 12, 2015

In the news

Selligent Press Lounge

In the news

Actionable Insights, Consumer Privacy, & Unified Data Are Top Three CMO Priorities For 2019

Want to create better experiences and brand loyalty? Lean on your data

Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud Solutions

BMW Improves Email Results With 2018 Event Campaign

DMEXCO Learnings and the Future of AI in Marketing

Survey Data Shows Customer Expectations Are at an All-Time High

Tis The Season: More Top Holiday Marketing Tips For 2018

Three Ways Data Can Improve Customer Relationships

Consumer-First Marketing: How to Turn Consumer Entitlement into Opportunity

Up your open rate with kinetic email

As consumer expectations rise, brands find new data to personalize experience

The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing Read

5 Things You Need To Know To Successfully Manage a Team

People Don’t Like the Idea of Being Linked to Marketing Segments

Can Data Transparency Help Personalization?

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

How AI is Changing Content Marketing Today and in the Future

Field Notes: AI, Bad Ads, And Marketing Challenges At Scale

Marketing in the Relationship Economy: 7 New Rules

Interview with Nick Worth, CMO, Selligent Marketing Cloud

Taking command of voice: What the new channel means for marketers

Machine Learning Datasets: Build Or Buy?

We Think You Think You Will Buy That

Redwood City marketing automation business hires Cisco vet as COO

How to Ensure AI Doesn't Make Your Customers Hate You

Newsletters Are Hot, Yours, Maybe Not: How To Use A Human Approach To Stand Out

Brands Get Creative In The Age Of Empathy

Redefining convenience in the unicorn age

Five Lifecycle Programs You Probably Don’t Have, But Should

Extra Space Storage Succeeds by Looking Inward

Maslow’s Hierarchy of Needs: Email Edition.

Addressing the Impossible-to-Please, Entitled Consumer Through Email

7 Ways To Transform Your Transactional Emails in 2017

5 Ways Email Will Evolve in 2017

Brands, Lead Your Agencies With Insights, Not Channels

Reducing Damage from the iOS List-Unsubscribe

Direct Messaging Apps Provide New Inbox Opportunity

Three Ways Email Improves the In-Store Experience

Millennials Demand a Consumer-First Approach

How to Beat Facebook Ad Blockers Without Coding Hacks

Execution Without Strategy Is Hurting Your Email Program

Email Marketing: Extra Space Storage uses a customer-first approach for a 50% boost in email conversion rate

Little Things Can Make or Break the Consumer Experience

What Email Marketers Can Learn From 'The Profit'

It’s Time to Show How Valuable You Are

Lyon: The City of CRM

Three Marketing Lessons From Pokemon Go (and It’s Not About AR)

What Google’s My Activity Feature Means For Brands

Declare Independence From Potential Email Issues

I Now Pronounce You, Email And Social

What Relationship Marketers Can Learn From the Mittelstand Ethos

A checklist for mid-year marketing mania

Let's Give Our Obsession With Send Time A Send-Off

What Do You Do About Emotional Opt-Outs?

Millennials' Technology Habits Will Change Direct Marketing

5 Steps To Cross-Channel Success

You CAN Overcome These Three Common Email Challenges

Lucky? No. Five Reasons Why You've Earned Your Success

Eight Concepts Marketers Can Use From the Subscription Box Boom

'Omnicommerce' About To Collapse Digital Conversion Funnel

The Four Main Points on The Path to Consumer-First Marketing

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent and StrongView Complete Merger to Strengthen their Relationship Marketing Solutions

Selligent closes merger with StrongView

Are Your Emails Delivering On Your Value Proposition?

Ready For The Mobile Tipping Point?

Putting Relationship (Marketing) Intelligence to Work in Email Marketing

Three Digital Dilemmas That Are Really Opportunities

Email Gets the Biggest Budget Love in 2016

Ready For The Mobile Tipping Point?

Four Ways to Connect With Consumers During the Holiday Returns Hangover

My Five Favorite Email Topics From 2015

Five Signs Your Brand Isn’t As Multichannel As It Should Be

Emailers Sale Away This Holiday

Does A Click Really Represent Engagement?

Email Marketers Not Adopting Personalization This Holiday Season

Email Best Practices That Fall on the Naughty—and Nice—List