Selligent Celebrates Consecutive MarTech Breakthrough Award Wins as 2020 Best Overall Marketing Automation Company

Selligent Honored for the Third Year Running for Excellence in Omnichannel Marketing Automation and Robust AI-Powered Solutions

SAN JOSE, Calif. and BRUSSELS, Belgium – September 29, 2020 – Selligent Marketing Cloud (Selligent), the intelligent omnichannel cloud technology company, today announced that it has been selected for the third consecutive year as the winner of the 2020 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in global marketing, sales and advertising technology industries. With its intelligent platform, exceptional service and strong partnerships, Selligent was recognized for empowering marketers to easily target, trigger, and deliver always-relevant and compelling experiences across all digital channels.

“To be named the winner of this category three years running is not only a great honor, but a testament to Selligent’s commitment to innovation and delivering martech solutions that are truly valuable to the brands we work with,” said Karthik Kripapuri, CEO of Selligent. “Our focus remains on helping organizations deliver seamless and unmatched customer experiences by laying data as the foundation for every smart and successful marketing campaign. We remain committed to enabling marketers to build lasting relationships with their consumers.”

Artificial intelligence (AI) played an important role in Selligent’s 2020 platform evolution, with the company unveiling important additions to its Selligent Cortex engine.  Most notably, it released expansions for its Smart Content functionality, leveraging Natural Language Processing (NLP) to enable companies to deliver recommendations based on text. Selligent’s text-based recommendations provide marketers another way to drive deeper engagement, and deliver relevant and personalized experiences. The company also announced strategic partnerships that support full scale customer experiences (CX), from digital marketing to customer service with key contact center and CX leaders, including TTEC Digital, Genesys, Cisco, and most recently, Five9.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,700 nominations from over 15 different countries throughout the world.

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs, including innovative brands like FreshDirect , GoNoodle, Vitacost.com (a Kroger company), and National Football League (NFL) team Minnesota Vikings.

About Selligent

Selligent is an intelligent omnichannel marketing and experience cloud platform company. Our dynamic technology provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. With teams across the United States and Europe, and a global network of partners, our mission is to make marketing personal. More than 700 global brands in retail, travel & hospitality, media, entertainment & publishing, and financial services trust Selligent to help deliver their programs. Learn more at www.selligent.com or connect with our team on TwitterLinkedIn, and our blog.

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Media Contacts:

Carol Tong, PR for Selligent: carol@caroltongconsulting.com

Sylvie Tongco, VP of Comms, Selligent: Sylvie.Tongco@selligent.com

 

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