2018 Selligent Awards Winners Announced for Italy

2018 Selligent Awards Winners Announced for Italy

Winners represent excellence in digital marketing powered by Selligent Marketing Cloud B2C marketing automation platform

 

MILAN and REDWOOD CITY, Calif. – OCTOBER 18, 2018 - Selligent Marketing Cloud, today officially announced the winners of its 2018 Selligent Awards for Italy. The awards are designed to recognize marketing programs based on the creative use of Selligent Marketing Cloud’s platform. The winners were presented at a recent client event in Milan.  

Selected from numerous submissions from Selligent Marketing Cloud clients across Europe, the winners were chosen by an independent panel of judges based on demonstrated best-in-class strategy, innovation, execution, and campaign performance. Awards were given in the categories of Consumer-First Marketing, Marketing Innovation and Omnichannel Excellence.

Consumer-First Marketing: Massaboutique.com

Italian luxury retailer, Massaboutique.com, wanted to create early engagement to drive customers toward their first purchase. Through the creation of customized segments and content, combined with behavioral information such as browse, cart abandon and purchase data, the campaign resulted in a 7% increase in total orders. In addition, Massaboutique.com saw a 30% increase in acquisition from website visitors, and over 30% open rates for emails.

Marketing Innovation: AW Lab

Based in Italy, growing casualwear brand AW Lab is a global reference retailer for “urban sport style.” The company was looking for ways to better engage with customers and developed a social media campaign with a major shoe brand. A landing page linked from Instagram was powered by a Selligent-hosted lead capture form inviting followers to enter for a chance to attend a concert sponsored by AW Lab and their shoe brand partner. Personalized emails were sent as a follow-up to winners and non-winners. The result was a staggering 93% view rate for winners, with a click-through rate (CTR) of 84% and click-to-open (CTO) rate of 90%.

Omnichannel Excellence: UCI Cinemas, with agency partner E-one

Global movie theater brand, UCI Cinemas, created a program to promote an upcoming Star Wars film release. The campaign showcased true omnichannel excellence, encompassing email, website, mobile and social components. Segmented emails were sent to both purchasers and non-purchasers, with promo codes for special prizes, including a free trip to San Francisco. Personalized website banners were developed using Selligent Site, in addition to mobile push notifications and tailored ads using Facebook Custom Audience. Thanks to the creation of dedicated customer journeys that integrated digital channels, the campaign resulted in a 4% increase in new customers with 42% signing up for UCI Cinemas’ loyalty program. 

The Selligent Marketing Awards independent panel of judges include renowned marketing and business innovators from across Europe, including Valentina Carnevali, President of the Direct Marketing Association Italy. Awards winners were recently honored in Benelux, the UK, Germany and France. Winners for Spain will be announced at the 2018 Selligent Reconnect in Barcelona on October 24, with the overall 2018 Consumer-First Marketing Award Europe winner to be honored in November.

 

About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

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