2018 Selligent Awards Winners Announced for France
2018 Selligent Awards Winners Announced for France
Winners represent excellence in digital marketing powered by Selligent Marketing Cloud B2C marketing automation platform
REDWOOD CITY, Calif. and BRUSSELS, Belgium – OCTOBER 10, 2018 - Selligent Marketing Cloud, today officially announced the winners of its annual Selligent Awards for France. The awards are designed to recognize marketing programs based on the creative use of Selligent Marketing Cloud’s platform. The winners were presented at Selligent’s Reconnect 18 event in Paris.
Selected from numerous submissions from Selligent Marketing Cloud clients across Europe, the winners were chosen by an independent panel of judges based on demonstrated best-in-class strategy, innovation, execution, and campaign performance. Awards were given in the categories of Consumer-First Marketing, Marketing Innovation and Omnichannel Excellence.
Consumer-First Marketing: Tape à l’oeil
French children’s clothing brand Tape à l’oeil wanted to personalize its mobile experience in a move to a mobile-first strategy. A key goal was to attract consumers to download the Tape à l’oeil app, turn them into known users and continue ongoing engagement. Working with Selligent Marketing Cloud, they fully automated their mobile customer journey, touching on key lifecycle messages for customers, including support for multilingual push notifications. The mobile campaign saw dramatic results, with the “Welcome” push notification increasing logged customers by more than 10% in one year. In addition, they gained 73% more engagement on loyalty coupons when customers receive a push notification, and 71% (+10 points) order pick-up when push is used as a reminder.
Marketing Innovation (two winners)
Leading French real estate and shopping center developer Mercialys sought efficient email personalization at scale across its distributed team. Through Selligent, the firm was able to provide individual managers with the ability to add relevant, property-specific content in emails and SMS – including news articles, app promotions, and discounts available at their local malls. The new approach resulted in increased view rates from 10% to 40%, and gave 100% autonomy to the mall managers to communicate to clients, keeping consistency in tone of voice and brand image. Importantly, mall managers were set to gain 640 hours per year in productivity given the reduction of time needed to spend on sending customer communications.
A leader in outdoor accommodations, Vacalians has a focus on customer experience and sought centralize communications to enhance the camping experience beyond guests’ actual stay. The digital campaign with Selligent communicated new amenities and property improvements to customers, attained upsells on campsites and in five weeks, implemented and consolidated several databases across Europe to have a central view of its customers. The result: up to 20% increase in direct income, increased web site visits by more than 8%, and conversions of more than 10%.
Omnichannel Excellence: MAE
France’s leading school insurance provider MAE developed a cross-channel campaign to remind clients of renewals. Their goal was to replace their slow, manual process by centralizing the entire customer journey and providing a full 360-degree management of customers. Through Selligent, MAE’s marketing team gained full access to their client’s information, was able to personalize messaging and control audience segments. The team is now able to monitor the entire journey in real-time and conduct A/B tests for continuous improvements. Through this A/B testing, their September email achieved a 5-point increase on Open Rate.
The 2018 Selligent Awards independent panel of judges include renowned marketing and business innovators from across Europe: Miguel Artiach, client experience expert in Spain, Kate Barrett, author, speaker and digital consultant from the UK, Valentina Carnevali, President of Direct Marketing Association Italy, Martin Nitsche, President of German Direct Marketing Association, Jordie van Rijn, consultant and email expert from the Netherlands, and Alexandre Stopnicki, angel investor and Director of Da Vinci Institute in France.
Winners for Spain and Italy will be announced at Selligent events in those regions in the coming weeks, with the overall Consumer-First Marketing Award Europe winner to be honored in November.
About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.