Podcasts are a great way to communicate information and thought leadership.
Plus, isn’t it fun to listen to a podcast as you’re on a run or training at the gym, or learn about the latest marketing trends during your commute? Here at Selligent Marketing Cloud we get it.
Getting Serious about Omnichannel Marketing Jun 2019
Most brands and retailers — over 90 percent, according to recent research — have an omnichannel marketing strategy, or plan to adopt one. But around 50 percent rate their ability to deliver good omnichannel experiences as average to poor, or even very poor. DMN Editor-in-Chief Kim Davis, Selligent's Kat Berman (Head of Global Enablement) and Jo Bosman (Website and Mobile Personalization Evangelist) discuss not only omnichannel strategy, but detailed points of execution — from identity resolution to contextual messaging, and from website pop-ins and pop-ups to campaign optimization.