Print

Channels

Print

Selligent Marketing Cloud makes it easy to use powerful offline channels to increase the reach and effectiveness of your campaigns, while also ensuring relevance across every customer touchpoint. Add print and direct mail to multi-step consumer journeys to reinforce messaging from digital channels and reach customers who otherwise haven’t responded. Whatever you choose, Selligent Marketing Cloud’s data integration options make it easy to create highly personalized 1-to-1 print pieces with any print house you want.

Key Benefits

Full Integration with Drag-and-Drop Journey Builder

  • Use our drag- and- drop builder to incorporate direct mail and other personalized printing into cross-channel marketing programs
  • Create 1-to-1 print pieces that seamlessly integrate into existing customer flows using data gathered from other channels, campaigns, and data sources

Rules-Based Targeting for Offline Audiences

Selligent Marketing Cloud’s offline targeting is fully integrated with targeting selection tools to help you easily identify audiences based on:

  • CRM data
  • Transactional Data
  • Behavioral history

Definable attributes for offline personalization

Select and define the data attributes to be used for personalizing 1-to-1 printed communications as part of a broader cross-channel marketing campaign.

  • Update or optimize the data used to personalize offline communications
  • Leverage the power of print to drive conversions or re-engage individuals not responding via other channels.

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