Reporting and Optimization

Reporting and Optimization

Understanding your campaign performance is instrumental in helping you significantly boost your ROI. At Selligent Marketing Cloud we help you ensure that every single interaction you make is optimized throughout the customer lifecycle journey. Our analytics dashboards and responsive design tools reveal how your audience is consuming your content so you can meet their expectations, every time.

Maximize your messaging in the moment, optimize scheduling and cadence, and refine your personalized selling approach with our intuitive testing features, sample group controls, automated winner selection, and robust result reporting. With Selligent Marketing Cloud, you can learn from past experiences to optimize for the future.

 

Key Benefits

A/B split and multi-variate testing with instant optimization

Easily incorporate automated tests at every step of your customer’s journey

Leverage our A/B automated winner capability, or test multiple parts of your creative and understand what outperforms with our MVT reporting.

Ensure benchmarking for your business requirements with options for both random or persistent control groups and identify what works and what doesn’t.

Real-time monitoring and performance reporting

Selligent Marketing Cloud’s real-time monitoring and reporting of program performance lets you make program improvements immediately, no waiting needed.

Our clickstream data is gathered and updated in real time, which means you get pulse reporting as soon as your campaign starts generating activity.

Our real-time view also extends to detailed deliverability dashboards, which identify potential issues for rapid resolution.

Customizable dashboards

With our fully customizable dashboards, you can gain quick access to the most critical KPIs for your business.

Whether you’re using our standard reporting or have created a library of custom reports, you can pin any combination of them to your dashboard enabling you to create different dashboards for each user by associating set reporting landing pages to specific permission roles.

Snapshot reports, deep dive BI tools, real-time site analytics

Selligent Marketing Cloud’s comprehensive reporting and analytics provide high-level trend information and a granular understanding for every aspect of your marketing programs.

From site activity to campaign performance, you won’t just know who your customer is, you’ll know when, why, and how they are engaging with your brand.

With our business intelligence suite, you can dive in deeper to visually explore your data and find untapped value segments.

Automated responsive design content rendering

Selligent Marketing Cloud automatically converts your content to ensure optimal rendering on every device. No need to create multiple versions - we do it for you! Plus, our responsive previews let you see your content exactly as your consumer would see it.

 

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