How banks can attract generation Y

Over 47 million customers in more than 40 countries rely on ING for their banking and investment needs as well as retirement provisions and life insurance. In Belgium, the bank ranks among the top 3 in retail, business, and private banking. Even before joining forces with Selligent, the bank’s portfolio featured attractive offerings geared toward the younger generation, and it was the first bank to offer young people a free checking account. For the past ten years, ING has been working with Selligent to systematically generate new potential from data-driven marketing – so it can come out ahead in today’s changing world by taking to heart the needs and desires of future generations.