Mediahuis delivers a personalized site experience uniquely created for your visitor ... before they even arrive
Bedrijf
Mediahuis
Sector
Media
Website mediahuis.be
Land
België
Mediahuis
The Customer
Mediahuis, a Belgian media publishing giant, has over 16 news, classified, and lifestyle brands.
The breadth of properties in their portfolio creates an opportunity for advertisers to reach audiences across the network with niche interests and localized content.
SELLIGENT HELPS US ANALYZE AND USE THE DATA WE COLLECT TO ESTABLISH A REAL AND PERSONALIZED CONNECTION WITH SPECIFIC CUSTOMERS
The path to success
Mediahuis needed to encourage visitors through the acquisition funnel, to entice anonymous visitors to identify themselves and continue to share more detail about their interests. .
As visitors engaged with the site:
- Content and ads were displayed based on all profile data
- Each click was captured in their profile
- Localized content based on known visitors postal code
The Results
Using the Selligent platform, Mediahuis was able to significantly grow, unify and enrich their customer database.
This database is now being used for specific editorial and marketing purposes: customers get customized content and offers, which in turn increase customer satisfaction, loyalty and conversions.