Masterclass
Breakfast

Consumer-First Marketing & GDPR
Transforming Your Engagement Strategy

Wednesday 28 June, 8:30am – 10:15am
DMA House, London

Overview

Traditional marketing is broken. Many marketers are experiencing higher opt-out rates, lower engagement levels and ever-increasing customer acquisition costs. As disruptive brands seek to meet greater expectations, marketers must recognise the need to change, in order to succeed.

It’s not only consumer expectations that will reshape marketing in the coming year. Changes in GDPR legislation, that come into force on 25 May 2018 will also alter how marketers can communicate.

Join Christopher Baldwin (Head of Marketing, Selligent) and Zach Thornton (Head of External Affairs, DMA) in this session and learn how to build valuable, engaging and compliant customer relationships.

Key Takeaways

  • How to identify and engage “entitled consumers”
  • Why it’s time to move beyond generic personalisation, to focus on context and relevancy
  • Overview on GDPR, data protection, where to start, what you need to know and how to proceed

Agenda

08:30am – 09:00am
Arrival and Breakfast

09:00am – 09:30am
Consumer-First Marketing
Presented by Christopher Baldwin
Selligent

09:30am – 10:00am
GDPR Update
Presented by Zach Thornton
DMA

10:00am – 10:15am
Networking and Close

Location

DMA House 70 Margaret Street London W1W 8SS

Speakers

Christopher Baldwin
Head of Marketing, Selligent

Zach Thornton
Head of External Affairs, DMA

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