Selligent Marketing Cloud’s integration with Tealium allows users to rapidly deploy Selligent Site tags across their websites, enabling personalization for each visitor. Users can also trigger automated dynamic messaging across channels through Selligent Marketing Cloud’s platform and enhance customer profile data in both systems.
With this integration, Marketers are able to deepen their understanding of each consumer’s behavior while extending their reach and enhancing their consumer data in meaningful ways.
- Enable robust website personalization and AI-based product recommendations powered by Selligent Site tags deployed through Tealium Tag Management.
- Capture custom web events such as browsing behavior, carted products and conversions by deploying Selligent Marketing Cloud’s web tracker in minutes via Tealium.
- Trigger specific customer journeys and drive omni-channel engagement by automatically adding subscriber data and preferences to Selligent Marketing Cloud’s platform.
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences.
The company’s industry-leading universal data hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.
More than 800 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile.