SugarCRM Connector

Our SugarCRM Connector synchronizes data and attributes from SugarCRM to Selligent Marketing Cloud’s platform, allowing you to create and deliver highly personalized marketing messages.

The Connector creates a custom object in SugarCRM to allow you to pull data from any SugarCRM field into Selligent Marketing Cloud’s platform and push relevant campaign performance from the platform back into SugarCRM.

Key Benefits

  • Synchronize Data: Easily exchange data bi-directionally between any business object, table or even metadata in SugarCRM and audience lists and advanced profiles in Selligent Marketing Cloud’s platform.
  • Influence Journeys: The SugarCRM Connector component within Selligent Marketing Cloud’s platform allows you to leverage events or data from SugarCRM to trigger next steps in customer journeys.
  • Improve Campaign Visibility: Synchronize your CRM marketing lists with audiences from Selligent Marketing Cloud’s platform and update their campaign status in both systems automatically.


SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, DFJ, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM.