When it comes to digital advertising to target new consumers, most brands take their owned, first-party customer data and turn it into generic audiences. While this drives reach at scale, it does not drive accuracy. Who saw what? How many times? Signal’s identity graph solves this problem, allowing brands to know exactly who has seen and clicked on their paid media.
Combining this visibility of paid media with the first-party data residing in Selligent Marketing Cloud’s platform, brands are now able to improve accuracy and efficiency in their campaigns, with the benefit of measuring attribution across all channels – owned and paid!
- Orchestrate across all channels: Connect your email + mobile + web + social + service + print & now paid media strategies to drive retention and loyalty.
- Maximize your campaign investments: Increase accuracy and drive real business outcomes while reducing media waste.
- Attribute & report more accurately: Transparent person-based reporting across all channels.
Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.
Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognized with numerous awards and honors, appearing on the Inc. 500 list of the fastest growing companies in 2015, 2016 and 2017.