Salesforce Connector

Our Salesforce CRM Connector synchronizes data and attributes from Salesforce to Selligent Marketing Cloud’s platform, allowing you to create and deliver highly personalized marketing messages.

The Connector creates a custom object in Salesforce to allow you to pull data from any Salesforce field into Selligent Marketing Cloud’s platform and push relevant campaign performance from the platform back into Salesforce.

Key Benefits

  • Synchronize Data: Easily exchange data bi-directionally between any business object, table or even metadata in Salesforce and audience lists and advanced profiles in Selligent Marketing Cloud’s platform.
  • Influence Journeys: The Salesforce CRM Connector component within Selligent Marketing Cloud’s platform allows you to leverage events or data from Salesforce to trigger next steps in customer journeys.
  • Improve Campaign Visibility: Synchronize your CRM marketing lists with audiences from Selligent Marketing Cloud’s platform and update their campaign status in both systems automatically.


Sales Cloud, the world’s #1 intelligent sales platform, delivers an unparalleled user experience—enabling sales teams to sell faster, smarter and the way they want. No matter the industry, role or company size, Sales Cloud arms salespeople with the intelligence and insights they need to navigate and manage the entire sales process, from lead-to-cash. Salesforce has continued to extend the Sales Cloud platform, bringing AI to every step of the sales cycle, from building pipeline and closing deals, to growing business.