Our Lotame Connector synchronizes both data and attributes from your Lotame DMP with Selligent Marketing Cloud’s platform to enable users to drive highly personalized marketing messages.
- Enrich data in Selligent Marketing Cloud’s platform with third party data from Lotame for better audience segmentation in omnichannel marketing campaigns.
- Enhance data residing in Lotame with data from campaigns in Selligent Marketing Cloud’s platform.
- Retrieve segments created in Lotame to be used in journeys in the platform.
- Combine third-party website data from Lotame with first-party web data from your own websites to generate a complete view of the consumer’s browsing to target specific inbound offers or outbound campaigns to consumers.
Lotame’s data management platform (DMP) allows you to collect, organize, and activate data from any source to gain a holistic view of your consumers, to power efficient and effective marketing campaigns and more relevant content. Lotame's global Data Exchange (LDX) provides you with access to billions of third-party data points with a focus on quality.