Google Customer Match Connector

Our Google Customer Match integration enables you to leverage your audience segmentation and journey decisioning from Selligent Marketing Cloud’s platform to add or remove individual contacts in display campaigns setup in Google Customer Match.

 

Key Benefits

  • Increase brand awareness and personal relevance of your social ads to your consumers
  • Retarget those consumers who have abandoned their baskets, lapsed in their purchases or any other segment defined in Selligent Marketing Cloud’s platform
  • Improve your reach of consumers who are no longer active with your brand by engaging with them on display ads
  • Reinforce messaging introduced in email, SMS, push by delivering that on display ads as well
  • Boost conversions with improved awareness and engagement from display ads

 

Google Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, and YouTube. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.