Google Analytics Connector

Integrate Google Analytics with Selligent Marketing Cloud’s platform to append tracking code to your URLs to measure and optimize your marketing mix. Our integration with Google Analytics allows you to consolidate views of your analytics and optimize your campaigns to focus on revenue and site success.

Key Benefits

  • Use Google Analytics to automate link configuration in your email campaigns
  • Determine which email campaigns drove traffic to your website
  • Understand which email campaigns are driving visits to facilitate attribution


With Google Analytics, you can uncover the insights that drive real results. Stay on top of key business activities and determine how successful your site is at turning users into customers. Use Google’s machine learning to make your digital analytics data work even harder for you. Analytics gives you comprehensive digital tools to help you better understand your customers and evaluate your site, content, and products.