Facebook Custom Audiences Connector

Our Facebook Custom Audience integration enables the marketer to add or remove individual contacts in display campaigns setup in Facebook Custom Audience based on audience segmentation and journey decisioning in Selligent Marketing Cloud.


Key Benefits

  • Increase brand awareness and relevance of your social ads
  • Retarget abandoners or lapsed customers
  • Reach inactives from other channels
  • Reinforce messaging introduced in other channels
  • Boost conversions



Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook Business provides the latest news, tips and strategies to help you connect with your customers and reach your business goals. Visit www.facebook.com/business to learn more and check out www.facebook.com/business/resources to get help.

Custom Audiences are built from customer data you already have on hand—or can easily get—making it easy to reconnect with the people who have already shown interest in your business.