Adobe Analytics

Adobe Analytics Connector

Integrate Adobe Analytics and Selligent Marketing Cloud’s platform to append tracking code to your URLs, to measure and optimize your marketing mix. Our integration with Adobe Analytics allows you to consolidate views of your analytics and optimize your campaigns to focus on revenue and site success.

 

Key Benefits

  • Quickly identify the most profitable paths through a website
  • Figure out how to best segment traffic to spot high-value web visitors
  • Determine where visitors are navigating away from the site
  • Identify critical success metrics for online marketing campaigns

Adobe Analytics Cloud enables businesses to move from insights to action in real time by uniquely integrating audiences as the core system of intelligence for the enterprise. It makes data available across all Adobe clouds through the capture, aggregation, rationalization and understanding of vast amounts of disparate data and then translating that data into singular customer profiles. It includes Adobe Analytics and Adobe Audience Manager.