Our Platform

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels.

Omnichannel Icon

Omnichannel Execution

Easily create multi-step journeys and link behavior across all channels


Personalization Icon

Email, Website & Mobile Personalization

Harness real-time contextual data to execute powerful personalization 


AI and Machine Learning Icon

AI and Machine Learning

Enhance product recommendations and leverage consumer intent

Trusted by

  • Ebook
  • White Paper
  • Case Study

Resources & Thought Leadership

Ebook

Tear down the walls holding back your omnichannel marketing success

With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels. Find out what's holding back your brand's omnichannel ambitions and how Selligent Marketing Cloud is primed to support your goals quickly, efficiently, and profitably.

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The Personalization Handbook for Retail Marketers

From e-commerce vendors to omnichannel retailers with extensive brick-and-mortar locations, winning retail brands rely on data-driven personalization to turn one-time buyers into repeat shoppers. Find out how Selligent Marketing Cloud helps marketings leverage marketing personalization to power customer loyalty with every transaction in today’s fast-moving retail landscape.

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How to Nurture Customer Loyalty with Personalized Post-Purchase Emails

Many marketers will focus their efforts on getting a customer to make the first purchase with your brand, but the real challenge is in turning that new customer into a loyal, repeat customer. In this eBook, you'll find tips on creating highly effective customer loyalty programs, designed to cultivate loyalty after customers receive their purchase. In a retail landscape where there are literally hundreds of different options for any product or service a customer might desire, top brands are turning to post-purchase messaging to strengthen the customer relationship, increase product and service satisfaction, and offer customers long-term brand value.

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White Paper

How to Balance Consumer Desire for Sustainability and Convenience

More and more consumers are paying attention to sustainability claims from brands. Here’s how Selligent Marketing Cloud can help companies can break through the noise.

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The Case for Personalization

Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain tremendous wins in customer engagement - and customer spending.

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M CUBED: The Modern Marketing Model

There are two certainties in life: death and change. The problem with change today is that it has never been faster.

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Case Study

Inman News: Leading real estate news publication grows business by optimizing email deliverability

Find out how Inman News uses Selligent Marketing Cloud to gain full visibility into their deliverability data, improve sender reputation, and ultimately ensure messages make it into reader inboxes.

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Vitacost: A Kroger-owned health retailer boosts customer engagement, loyalty, and lifetime value with a personalized kinetic email campaign

All signs point to interactive content and kinetic design elements as the next wave of email marketing innovation. From real-time countdown clocks, in-email animations, and email experiences designed to simulate websites right in the inbox, customers are proven to engage with interactive content at much higher rates than others. Find out how the Kroger-owned company, Vitacost, uses interactive design elements to supercharge their engagement in this case study with Selligent Marketing Cloud.

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Camper: Individually personalized campaigns drive record conversions for Camper Footwear

The Camper Footwear team is testing their way to success. In this case study, Selligent Marketing Cloud revealed that emails containing personalized product offers based on individual customer tastes performed much better than generic offers.

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