Our Platform

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels.

Omnichannel Icon

Omnichannel Execution

Easily create multi-step journeys and link behavior across all channels


Personalization Icon

Email, Website & Mobile Personalization

Harness real-time contextual data to execute powerful personalization 


AI and Machine Learning Icon

AI and Machine Learning

Enhance product recommendations and leverage consumer intent

Trusted by

  • Ebook
  • White Paper
  • Case Study

Resources & Thought Leadership

Ebook

The Personalization Handbook for Retail Marketers

From e-commerce vendors to omnichannel retailers with extensive brick-and-mortar locations, winning retail brands rely on data-driven personalization to turn one-time buyers into repeat shoppers. Find out how Selligent Marketing Cloud helps marketings leverage marketing personalization to power customer loyalty with every transaction in today’s fast-moving retail landscape.

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How to Nurture Customer Loyalty with Personalized Post-Purchase Emails

Many marketers will focus their efforts on getting a customer to make the first purchase with your brand, but the real challenge is in turning that new customer into a loyal, repeat customer. In this eBook, you'll find tips on creating highly effective customer loyalty programs, designed to cultivate loyalty after customers receive their purchase. In a retail landscape where there are literally hundreds of different options for any product or service a customer might desire, top brands are turning to post-purchase messaging to strengthen the customer relationship, increase product and service satisfaction, and offer customers long-term brand value.

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The New Data-Value Exchange

Looking ahead, marketers face ever more hills to climb when it comes to rising customer expectations and quid pro quo for their personal data. How can brands compensate customers fairly for data sharing? Read our eBook for strategies to define a clear data-value exchange today to set your stage for long-term customer relationships for years to come.

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White Paper

The Case for Personalization

Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain tremendous wins in customer engagement - and customer spending.

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M CUBED: The Modern Marketing Model

There are two certainties in life: death and change. The problem with change today is that it has never been faster.

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How to Unlock Hidden Potential and Market to Superstars

There is a new wave of consumers looking for superstar treatment and that means two things: (1) instant gratification, and (2) VIP customer experiences.

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Case Study

Sligro: A Major Dutch Food Service Brand sweeps omnichannel event management onto a single platform

Major Dutch food service brand, Sligro, uses Selligent Marketing Cloud to centralize data, drive automated events management, and deliver personalized communications for ZiN Inspirationlab: its inspiring physical learning space.

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KPN: Adding customer value with a year-end gift campaign

Is it time to incorporate a year-end campaign into your QR strategy? After migrating to Selligent Marketing Cloud, telecom brand KPN realized that they could leverage Selligent's powerful marketing automation technology to reach millions of customers across 8 different channels, increase customer awareness, and the average number of customer engagements.

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Massaboutique: Personalized communication and an omnichannel approach yield dazzling results for Italian luxury retailer

By centralizing customer data and automating data management, Massaboutique succeeded in adopting a smarter, more efficient, and data-driven approach to targeted engagement.

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See our platform in action

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