January 2021


Executing Custom Components Multiple Times

As with other channels such as email, mobile messages and SMS, Custom Components can now also be executed multiple times. This allows marketers to send multiple messages to the same contact.

Smart Content Enhancement

A new option has been added for defining the behavior of Smart Content: rewind or infinite scroll.

Rewind: When sliding through the list of items and reaching the end of the list, the user is automatically taken to the beginning of the list again

Infinite Scroll: When sliding through the list of items, the user can infinitely scroll so that when there are no new items to show, it starts over with the first item.

Cortex Smart Audiences Revamp and Enhancement

To align the Smart Audiences UI with SMC, enhancements have been made to improve user experience and provide a more intuitive interface. The creation of Smart Audiences is still performed in Cortex.

From the Smart Audiences tab, existing audiences can be viewed, edited, copied or deleted, and new ones can be created.

To the right of the properties panel, the following rules can now be defined:

Audience Prefilter Rules: This rule allows setting a filter to limit the audience based on audience properties, such as gender, language, region, or any other field that is available in the Audience list. This allows for more precise targeting and better overall quality of the campaign results and audience loss reduction.

Catalog Filter Rules: This rule defines the target audience based on catalog properties. By defining the filter using one or more properties of the article, the audience is limited to those who are most likely to engage with articles that comply with the filter.

Message Test and Analysis Enhancements

Minor UX enhancements have been introduced to the email analysis panel.

  • When the analysis is finished, the text indicating all tests are processed will disappear. Note that while tests are still running, you will still see how many are left to be processed.
  • The B2C and B2B type indicators in the email spam analysis are now better aligned.

When lists are shared with multiple organizations, the user must be able to select the organization when previewing the message or running an analysis. A drop-down has now been added to both panels, allowing the user to select the organization and filter the available test-users.

Data Import Improvements

In addition to the improvements made in the Quince (v5.0) Release, the following functionality has been added to the data import in the Riberry (v5.0) Release:

  • Copy of exports/imports: To speed up the creation of new data exports or imports, it is now possible to copy existing entries and save them as new export/import.
  • Usage information on custom Events used in imports: When Custom Events are being used in a Data import, these will now also be listed on the Usage tab of the Custom Events.
  • History information on transformations performed during import: The History tab for a list has been extended and now also includes information on transformations performed during an import into the list.
  • Optional validation for inverse lookups in Data Selection lists: When defining an import, and transforming field values through inverse lookups, this release allows marking a field to be optional for validation when the transformation is defined. This will skip the update of the field but still update the rest of the record.

Prevent deletion of records when importing into relational list or when using inverse lookups: When using the option ‘delete existing records’ it is not possible to import data into a related list or perform inverse lookups to transform data.

Data Sync Enhancement

When a data sync generates an error, this error is listed in the notifications. Users can click the notification and will be taken to the History page to view the error details.

Also, a notification email is sent when a data sync fails. This email has been updated to contain the same information as on the data sync History tab.

API Enhancements

Folder location is now included and can be selected when creating a segment through the API.

It is now also possible to use folder location in API post methods.

Other Enhancements

Several other enhancements have been made in the Riberry (v5.0) Release.

Users can now sort the tasks listed in the overview according to the last and next execution, as well as the run duration. Previously, tasks could be sorted using the description, tags and last modified fields.

The Riberry (v5.0) Release will use the latest Facebook API 9.0, and the previous version of the API will be deprecated in February 2021.

The following Site enhancements have been made:

  • For all universes, the default number of exports is set to 10.
  • To avoid issues with profile identification, it is no longer possible to make changes to certain fields in the Universe settings, such as the Custom Identifier and Audience list, once they have been configured.

Documentation

The Online Help has been updated to ensure a seamless experience for clients. Generic changes have been made to fonts and styles, but navigation has also been changed to display the Table of Contents on the left, opening and highlighting the current topic displayed.

The existing use case videos have been completed with the corresponding PDF document, explaining the steps in more detail.

  • Social Advertising Platforms
  • Multi-channel discount
  • Welcome Lifecycle Program

Videos and PDFs are now available on:

  • Loyalty Card Programs
  • Wait Component

The following feature videos have been added to provide more insight on their usage.

  • Data Selections – Terminology
  • Data Selections w/ Repeaters
  • Lookup Data Selections