The New Marketing Rules for Subscription-Based Businesses

In the subscription economy, marketers need to rethink their strategy and focus on nurturing long-term relationships. An opt-in is no longer an invitation for a sales pitch - it’s a start of a conversation where context is key.

This white paper offers actionable tips for marketers at subscription-based businesses to grow and monetize their customer relationships. Introducing the CARE methodology (Context, Automation, Relevancy, and Engagement), the guide offers several examples of lifecycle marketing programs that can be applied to any type of subscription business.

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