Open-Time Personalization Lookbook: Shift to Contextually Relevant Messaging at the Time of Open

Email messages based solely on traditional CRM data are often out of date the moment they are sent consumers. When this happens, brands damage their relationship with consumers, who are increasingly looking for more relevant, personal, and contextual interactions. Innovative brands are overcoming this challenge by adapting email content in real-time based on ever-changing consumer and business circumstances. Explore the big brand examples in this highly visual lookbook to understand how open-time personalization can increase engagement with your email marketing campaigns.

Key Topics

  • How open-time personalization can create value for consumers and your brand
  • Proven agile email content strategies, including weather, location and video-in-email  
  • Explore how five brands deliver more Value in every message

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