In this eBook, we dive into the world of AI, its impact on today's digital marketing, and how you can leverage its power.Dowload Now
Find out how our natively-built AI layer seamlessly blends into
our platform and helps marketers and brands raise their game.
Discover Selligent Cortex
Selligent Cortex is a native AI layer within the Selligent Marketing Cloud platform that combines all the consumer data available in the platform with state-of-the-art machine learning algorithms, to help you boost conversion, visitor engagement and loyalty.
Our user-friendly interface allows marketers to be independent and to quickly and easily select different algorithms and business rules to create highly personal and effective customer experiences at scale.
Smart Content makes it possible for marketers to dynamically personalize content and offers, uniquely tailored to each consumer’s needs. Smart Content uses state-of-the-art, machine learning algorithms to deliver content recommendations in real-time, combining both behavioral and contextual data with marketer-specific business logic.
With the dynamic nature of marketing, it’s not always just about the recommendations you can spinup, it’s also about identifying the right targets for specific offers. Smart Audiences allows you to narrow your audience to achieve higher-performance campaigns. Now, you can target only the individuals who will be most receptive to each specific message – individually personalizing to those who will find the content or offers interesting and relevant – while eliminating those not likely to be interested.
With Send-Time Optimization, you can now optimize your email send times at the point of execution based on prior customer opens and the overall behavioral trends of the individual. Brands can leverage this capability to help drive higher open rates. Our Send-Time-Optimization algorithm is particularly effective, as it can be “trained” to take behavioral data in the platform (including website tracking and interactions on other channels such as mobile and SMS), into account when calculating optimal send time.
Selligent Cortex Useful Resources
Dive into our selection of useful content to get a feel for how Selligent Cortex can help you boost your marketing programs.
Alexei Kounine, Director of Innovation, gives us a detailed overview of Selligent Cortex's capabilities and benefits.Listen Now
5 reasons to start using Selligent Cortex
Designed specifically for marketers, not data scientists
Natively integrated across entire platform
Helps you reduce costs & achieve more with fewer people
Proven track record of business uplift
Selligent team will support you from the moment of first engagement through set-up
Brands that trust Selligent
More and more global brands from key verticals are accelerating their marketing performance
and maximizing every moment with Selligent.