The Challenge
With the increase of self-organized vacations, enabled by low cost online-only providers, the market for tour operators has become even more competitive.
To stay relevant, Neckermann had to present travelers with highly personalized offers while also showcasing its extensive product portfolio highlighting the benefits of booking through an omni-channel company like itself.
To accomplish this, Neckermann decided to launch an omnichannel Fall campaign to increase brand awareness and customer engagement, promote its summer offer with the launch of the new brochure while simultaneously enriching customer and prospect profile data to be used for sales season communication the following month.