Photocité by CEWE

Photocite, a French online photo services company, achieved a 20% increase in customer engagement using Selligent to conduct automated campaigns that leveraged real-time personalization.

Company

Photocité by CEWE

Industry

Retail

Agency Netbooster

Location

France

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The Customer

With over 50 years of experience, CEWE Color has over 3,000 employees in 24 countries, producing nearly 2.37 billion photographs and 6 million photo books annually.

Online photo services are a highly competitive industry. Many new players have entered the market driving prices way down. And loyalty has eroded as customers switch brands chasing after the best deal.

The Challenge

Photocité recognized that to create a real difference they had to be creative and innovative.

They needed to build loyalty by reinforcing the relationship between brand and customer.

And to do this they planned to take advantage of real-time personalization to deliver campaigns based on countdown clocks that drive urgency, and to discuss with contacts through games, awards, and other animations... 

The Results

Selligent’s broad offering of data collection, targeting, personalization and automation allowed Photocité to create a comprehensive customer relationship program driving both loyalty and purchase.

Thanks to programs supported by Selligent and Netbooster, Photocité by CEWE is enjoying increased engagement of over 20%, and overall increases in repeat purchases and conversions.

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