Weka Media Publishing wanted to reconnect their brands with the customers. The vision was to understand their customers better and to monetize this knowledge into the selling of more subscriptions to them.
Weka Media Publishing’s objectives were clear:
Gain a clearer image of their customers
Create a single repository of information
Monitor the click rate
Reach a larger audience for their products
Have a multichannel link between their expertise in print media and the digital world
Weka Media Publishing approached BurdaDirect – who is an independent subsidiary of Hubert Burda Media. BurdaDirect supports its clients as a full service provider to cope with the strategic, procedural and technological challenges of their on- and offline business models. The company enables its customers to tap new sources of revenue in customer management and e-commerce.
BurdaDirect is a partner of Selligent.